The limited-edition Chip Wheels were created to spotlight Toyota Sienna’s available FridgeBox™ feature and include Graeter’s salted caramel ice cream sandwiched between double chocolate chip cookies with chocolate jimmies
CINCINNATI, Sept. 1, 2026 /PRNewswire/ — Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, is collaborating with Toyota Sienna and the 2026 Sienna on “The Sweetest Way to Roll,” introducing Salted Caramel Chip Wheels. Launching nationwide today, the Salted Caramel Chip Wheels put a new spin on Graeter’s fan-favorite Chip Wheelies. The limited-edition treat features Graeter’s rich salted caramel ice cream sandwiched between two made-from-scratch double chocolate chip cookies and rolled in chocolate jimmies.
Built with intention, crafted for connection. Graeter’s French Pot® process ice cream and Toyota’s Sienna are engineered to turn everyday family time into special moments.
“For more than 150 years, our family has believed that great ice cream is worth taking the time to make it the right way,” said Richard Graeter, fourth-generation president and CEO, Graeter’s. “We see that philosophy in Toyota. The Sienna and Graeter’s Ice Cream may be very different products, but we share a commitment to quality, craftsmanship and creating something families can truly enjoy.”
The collaboration highlights a unique feature of the Toyota Sienna Platinum grade: the integrated front-console cooler, known as the FridgeBox™. Designed to help families keep beverages, snacks and treats at the right temperature, the available FridgeBox offers dual cooling settings. In addition to cool mode, its freeze mode is designed to keep frozen treats like popsicles and ice cream – including Graeter’s Chip Wheels – frozen.
“Great partnerships start with a shared commitment to quality and a passion for creating the best experiences for those who matter most.” said Owen Peacock, marketing general manager, Toyota. “Graeter’s brings that same level of care and craftsmanship to its ice cream that Toyota brings to its vehicles, making this collaboration a natural fit. The Sienna’s available FridgeBox adds a fun, unexpected way for families to bring a little more enjoyment to the journey – keeping a Graeter’s Chip Wheel frozen and ready for wherever the road takes them.”
The Salted Caramel Chip Wheels 12-pack is available exclusively online for nationwide shipping at Graeters.com/Toyota starting today, while supplies last.
For more information or to purchase the limited-edition Chip Wheels, visit Graeters.com. To learn more about Toyota and the Sienna, visit Toyota.com/Sienna.
About Graeter’s
Since 1870, five generations of the Graeter family have remained committed to handcrafting only the most indulgent ice cream available. From humble beginnings serving ice cream from a cart in Cincinnati to the nationwide presence of Graeter’s Ice Cream today, the family has stayed true to the traditional “French Pot” method and is the only company in the world that still makes ice cream at scale this way. Graeter’s has 60 retail stores and ships more than 300,000 pints annually. The brand can also be found in more than 2,000 grocery stores across the United States.
For more information, visit Graeters.com or follow Graeter’s on Instagram, Facebook, TikTok and X (formerly known as Twitter).
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs approximately 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 36 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.
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SOURCE Graeter’s
