The horror screen icon stars in Govee’s “Turn Up the Spooky. Slay Halloween.” outdoor lighting campaign, bringing a little Hollywood drama to Halloween at home
LOS ANGELES, Oct. 3, 2026 /PRNewswire/ — Govee, the No. 1 brand for household permanent outdoor lights in the U.S.*, today announced the nationwide launch of its new Halloween campaign, “Turn Up the Spooky. Slay Halloween.”, starring actress and genre icon Sarah Michelle Gellar.
Known for some of the most recognizable horror and supernatural roles of her generation, Gellar brings a fitting dose of Halloween nostalgia to the campaign. In the new TVC, Govee Outdoor Lights help transform an everyday home into a more cinematic Halloween setting, playing with color, atmosphere and a little after-dark drama.
Bringing a Little Hollywood Home for Halloween
A memorable Halloween setup is rarely about a single decoration or light. It is about creating an atmosphere that carries across the entire property.
Govee’s broad outdoor lighting portfolio gives homeowners the flexibility to build that experience from the roofline all the way to the yard. Permanent Outdoor Lights can define the architecture of the home and establish the overall mood, while Outdoor String Lights and Light Bulbs bring color and personality into porches, trees and gathering spaces. Outdoor Wall Lights and Pathway Lights can extend the scene to entrances, walkways and landscaping, adding depth and helping different areas of the exterior feel connected.
Sarah Michelle Gellar also brings her own take on creating atmosphere. “Instead of covering every inch of the exterior in light, choose one architectural or landscape feature to be the focus, such as the roofline, a tree or the front facade,” says Gellar. “Leaving some areas darker will make the lit areas feel more dramatic.”
Beyond Halloween, Govee’s all-occasion outdoor lighting portfolio can evolve with the home throughout the year, shifting from spooky seasonal scenes to holiday celebrations, entertaining and everyday outdoor ambiance.
Set the Scene for a Smart Halloween
Govee’s technology brings those individual lighting layers together into a more coordinated experience.
With DreamView, multiple Govee lights can work together as one connected lighting environment, synchronizing colors and effects across the home and with music for a more immersive experience.
Govee AI Lighting Bot 2.0 makes the creative process more intuitive. Powered by Govee’s AI capabilities, it supports natural interactions through text, voice and image inputs, as well as multi-turn conversations that allow users to describe, refine and personalize their desired lighting experience.
A simple prompt such as “moonlit and mysterious,” “classic and dramatic,” or “playful and family friendly” can become the starting point for a customized Halloween look, making it easier to experiment with trendy colors, effects and seasonal themes while still creating something personal.
“Turn Up the Spooky. Slay Halloween.” is rolling out nationwide now.
To explore Govee Outdoor Lights and create your own Halloween look, visit Govee.com.
*Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee’s smart home tech is not just visually stunning, but also functional – transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should “Life is Colorful” and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.
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SOURCE Govee
