BROOKLYN, N.Y., Sept. 1, 2026 /PRNewswire/ — Fundraise Up, the fundraising platform used by thousands of nonprofits globally, today launched the AI Visibility Assessment, a free tool that shows nonprofits how AI assistants currently understand and represent their organization.
The launch is the first practical application of Fundraise Up’s Agentic Giving product suite, introduced in July to describe the shift from donors navigating websites and donation forms themselves to delegating more of discovery, evaluation and giving through AI assistants.
Organic search traffic to nonprofit websites has fallen approximately 35% year-over-year, while AI-referred traffic has grown roughly 1,000%. Donors are beginning to ask AI assistants which organizations address the causes they care about – often receiving an answer without ever visiting a nonprofit website.
For nonprofits, that creates a new question: What does AI say about us?
“Introducing Agentic Giving was about showing the sector where donor behavior is heading. Now we want to help every nonprofit understand where it stands,” said Peter Byrnes, CEO and Co-Founder of Fundraise Up. “Before an AI assistant can help someone give to your organization, it has to be able to find you, understand you and trust the information it finds. The AI Visibility Assessment makes that visible.”
Unlike a traditional search engine, which returns links for a donor to evaluate, an AI assistant can synthesize information from a nonprofit’s website, ratings pages, directories, media coverage and other sources – and provide an answer directly.
If those sources are unclear, inconsistent or outdated, the nonprofit risks being represented inaccurately or left out of the answer entirely.
Fundraise Up’s AI Visibility Assessment lets a nonprofit enter its URL and see how AI currently interprets its organization, where gaps exist and what it can do to improve its visibility. Organizations receive results immediately, with specific recommendations for what to address next.
AI visibility is the first step in a larger shift.
Fundraise Up introduced Agentic Giving on July 30 as a new category describing a future in which donors increasingly begin with intent rather than navigation. A donor might ask an AI assistant to find credible organizations addressing a cause, compare them and ultimately initiate a gift.
That raises an important question for nonprofits: when an AI agent initiates a donation, who owns the giving experience that follows?
Fundraise Up is building for a future where the nonprofit does.
Its Agentic Giving infrastructure is designed to enable AI assistants to identify a nonprofit’s authorized giving route and create an official Fundraise Up donation session, preserving the recurring gift, receipt, consent, attribution and CRM synchronization nonprofits rely on today.
“Every major shift in technology creates new possibilities for how people give,” said Byrnes. “AI is changing where the donor experience begins, but the opportunity is the same: make giving easier and help nonprofits build stronger relationships with the people who support them. We’re building for what becomes possible when that experience can start anywhere.”
Fundraise Up’s Agentic Giving work spans three connected capabilities: AI Discovery Readiness, including the new AI Visibility Assessment; Agentic Giving Pages, structured sources of truth designed to make a nonprofit’s mission, campaigns and giving options legible to AI systems; and the Agent Donation Gateway, designed to allow authorized AI agents to create official Fundraise Up donation sessions.
The AI Visibility Assessment is available free today from Fundraise Up.
About Fundraise Up
Fundraise Up exists to unlock the world’s generosity. Founded in 2017, Fundraise Up is the AI-powered fundraising platform helping leading nonprofits create better donor experiences and raise more for their mission. Combining industry-leading conversion optimization with intelligent automation, Fundraise Up enables organizations to maximize every giving opportunity while reducing operational complexity. Backed by Telescope Partners and Summit Partners, nonprofit organizations including UNICEF, The Salvation Army UK, and American Diabetes Association use Fundraise Up to turn more supporters into donors and more donors into lifelong advocates. Learn more at fundraiseup.com.
Additional Resources:
AI Visibility Assessment [https://fundraiseup.com/resources/ai-visibility-assessment]
Peter Byrnes article [https://fundraiseup.com/blog/the-shift-is-from-navigation-to-delegation]
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SOURCE Fundraise Up
