Thanksgiving comes early with the return of the sold-out seasonal favorite and the debut of the all-new Pecan Bar
JACKSONVILLE, Fla., Sept. 28, 2026 /PRNewswire/ — The wait is over. Firehouse Subs®, the firefighter-founded restaurant brand known for its hot, hearty subs, is bringing back the fan-favorite Thanksgiving Turkey Sub to participating restaurants nationwide. After selling out across the country last year, the Thanksgiving feast-inspired sub returns by popular demand and is available now through the end of December, while supplies last, joined by a new seasonal treat: the Pecan Bar.
The Thanksgiving Turkey Sub is piled high with tender carved turkey breast, warm stuffing, sweet-tart cranberry sauce and mayo on a freshly toasted white or wheat sub roll. For the full Thanksgiving experience, guests can upgrade with a side of the brand’s signature turkey gravy, rich and savory with notes of garlic, roasted turkey and vegetable stock, perfect for dunking every last bite.
“The Thanksgiving Turkey Sub has become a seasonal tradition for our fans, and after selling out nationwide last year, we knew we had to bring it back,” said Carolina Berti, Chief Marketing Officer of Firehouse Subs. “It delivers everything people love about Thanksgiving in true Firehouse Subs fashion: hearty, craveable and packed into one hot sub. This year, we’re giving fans even more time to enjoy it throughout the holiday season.”
Because no Thanksgiving feast is complete without something sweet, Firehouse Subs is introducing the new Pecan Bar, baked fresh in-restaurant daily and loaded with toasted pecans and rich caramel flavor. Guests can complete the Thanksgiving-inspired meal with the buttery seasonal treat and a refreshing Dr Pepper® beverage.
A portion of every purchase at Firehouse Subs benefits the Firehouse Subs Public Safety Foundation®, which provides lifesaving equipment and resources to first responders and public safety organizations across the country. To date, the Foundation has awarded more than $118 million to local heroes across North America.
To find a restaurant near you, visit firehousesubs.com.
About Firehouse Subs®
Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Founded in Jacksonville, Florida in 1994 by two former firefighting brothers, the brand is built on decades of hot and hearty subs piled with meats and cheeses and committed to saving lives through the Firehouse Subs Public Safety Foundation, providing lifesaving equipment and needed resources to first responders and public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International, Inc. (“RBI”), one of the world’s largest quick service restaurant companies with nearly $47 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories as of December 31, 2025. RBI owns four of the world’s most prominent and iconic quick service restaurant brands — TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. To learn more about RBI, please visit www.rbi.com. To learn more, visit www.firehousesubs.com.
Media Contact
FirehouseSubs@icrinc.com
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SOURCE Firehouse Subs
