The fast-growing fashion essentials brand continues its retail momentum with eight products launching at Walmart.
NEW YORK, Sept. 28, 2026 /PRNewswire/ — Nips by Nippies is continuing its rapid retail expansion with its official debut at Walmart. Beginning September 27, the brand will roll out across 2,600 Walmart stores nationwide, bringing eight of its confidence-boosting fashion solutions to millions of new shoppers.
The launch builds on a year of significant retail growth for Nips by Nippies, following its national expansion into Target and growing presence across CVS. With Walmart, the brand continues its mission to make modern alternatives to traditional bras more accessible wherever women shop.
Designed to make getting dressed easier, Nips by Nippies offers versatile solutions for everything from everyday outfits to tricky necklines, sheer fabrics and backless looks. The Walmart assortment includes eight SKUs across silicone nipple covers, fashion tape, and lifting solutions, with prices ranging from $9.98 to $19.98.
“Expanding into Walmart is an exciting next step for Nips by Nippies and a major opportunity to introduce the brand to even more women nationwide,” said Hannah Godfred, Head of Nips by Nippies. “Adhesives have always been a signature category for Nippies, and we see them as one of our biggest opportunities at Walmart. As consumers continue to look for comfortable, versatile solutions that give them more freedom in how they get dressed, making these products easier to find and shop is a huge part of where we’re headed next.”
The Walmart launch further strengthens Nips by Nippies’ growing footprint across mass and drug retail, underscoring continued consumer demand for accessible, confidence-first fashion solutions.
Nips by Nippies will be available at 2,600 Walmart stores nationwide beginning September 27, 2026, with prices ranging from $9.98 to $19.98.
About Nippies
Nippies is a women’s intimates brand known for its premium nipple covers and innovative alternatives to traditional bras. The brand has built a strong business across Amazon, direct-to-consumer and specialty retail. Nips by Nippies, the brand’s more accessible sister line, expands the assortment into fabric, adhesive and silicone solutions designed for a range of styling needs. The collection includes adhesive bras, fashion tape, silicone nipple covers and lifting solutions, with accessible price points and pack sizes designed for drug and mass retail. As Nippies continues to expand its retail presence, the brand is bringing its products to more shoppers through retailers including Walmart.
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SOURCE Nips by Nippies
