ITASCA, Ill., Sept. 1, 2026 /PRNewswire/ — Family Entertainment Group (FEG), one of the nation’s premier developers and operators of entertainment experiences, today announced a new strategic partnership with Topgolf, further expanding the company’s rapidly growing Hospitality & Route Solutions business across 94 venues nationwide.
This collaboration reflects a commitment to creating exceptional guest experiences through customized entertainment solutions, operational excellence, and innovation. The phased rollout follows a successful pilot program at seven Topgolf venues and reinforces FEG’s position as a trusted partner for leading hospitality and entertainment brands seeking to elevate their guest experience.
“I’ve learned that great partnerships rarely begin with a discussion about products. They begin with a shared view of what success looks like,” said Rex Jackson, Chief Executive Officer of Family Entertainment Group. “Topgolf wasn’t looking for a vendor. They were looking for a partner who understands how entertainment can strengthen a destination, reinforce a brand, and create measurable business value. That’s the conversation we had from day one, and it’s the foundation of this partnership.”
A Partnership Built Around Experience
FEG works alongside each partner to understand their business objectives, guest demographics, operational needs, and brand identity before designing and managing a customized entertainment program. Every solution is intentionally curated to complement the existing guest journey while maximizing operational performance and long-term value.
Drawing on more than two decades of experience, FEG combines attraction planning, operational excellence, merchandising strategy, marketing expertise, technology integration, and data-driven optimization to deliver entertainment experiences that drive measurable results.
The partnership with Topgolf demonstrates how thoughtfully integrated entertainment can enhance an already successful destination by creating additional opportunities for guests to play, connect, and create lasting memories.
About Family Entertainment Group
Family Entertainment Group (FEG) is one of North America’s leading designers, developers, and operators of location-based entertainment experiences. For more than 20 years, FEG has partnered with hotels, resorts, casinos, cruise lines, developers, and family entertainment centers to create engaging guest experiences that drive visitation, increase revenue, and build lasting customer loyalty. Through its portfolio of owned brands and strategic partnerships, FEG delivers customized entertainment solutions spanning arcades, attractions, interactive experiences, food and beverage integration, operations, merchandising, marketing, and technology.
For more information, visit: https://fegllc.com/feg-topgolf-announcement/
Contact: Marty Lubeck | Vice President of Marketing | Family Entertainment Group | marty.lubeck@fegllc.com
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SOURCE Family Entertainment Group
