Experienced CX executive to lead the company’s next chapter of growth and people-first outsourcing
DALLAS, Oct. 19, 2026 /PRNewswire/ — Ethos Support, a global customer experience and business process outsourcing (BPO) provider, today announced that founder Anne Kirby has stepped into the role of Chief Executive Officer. Kirby helped establish Ethos Support in 2022 as Co-Founder and Chief Operating Officer, ahead of the company’s official launch in 2023. Since its inception, she has played an instrumental role in building the company’s operations, service capabilities, leadership team, and client relationships. With more than 20 years of industry experience, she champions the belief that customer experience and employee experience go hand in hand.
“What makes Ethos Support special has never been just the services we provide. It’s our people, our clients, the relationships we build, and the genuine care we bring to everything we do,” said Kirby. “My commitment is to continue growing Ethos in a way that stays true to who we are, where our employees feel valued, our clients feel supported, and we never lose the personal connection that sets us apart.”
“Anne has a rare gift for leading with deep empathy while keeping our team entirely focused on our ultimate goals,” said Jon Mendoza, Senior Manager of Operations at Ethos Support. “Her compassionate approach brings out the absolute best in our people, and her sharp, purposeful execution ensures we consistently turn our vision into reality. We are thrilled to see where her inspired leadership takes us next.”
Mayumi Ando, Director of E-commerce & Creative Strategy at Maison Berger USA, shared her experience partnering with Ethos Support: “Since partnering with Ethos Support in early 2024, we’ve found much more than a customer service provider. We’ve found a true extension of our team. Anne took the time to learn how our business runs, helped us find the right fit, and has stayed involved ever since. We’ve had the same team for two years (and counting!) that honestly feels like part of our team. We’re in different time zones, but you’d never know it. Also, I must add that Anne is a genuinely delightful human being. She’s organized and professional, and she’s also warm and easy to talk to. I think that’s a big part of why this has worked so well. When people feel looked after, they pass that on to the customers they talk to. Ethos has been a big part of our growth, and we’re glad to be growing alongside them!”
Under Kirby’s leadership as COO, Ethos Support expanded its customer support, technical support, trust and safety, and back-office capabilities, growing from a startup to a global team of more than 200 professionals and establishing two physical office locations in the Philippines. The company also recently achieved SOC 2 Type II certification, reinforcing its commitment to security, operational excellence, and accountability.
Founded and scaled a multi-million-dollar BPO delivering outsourced customer support for high-growth brands across e-commerce, travel, hospitality, SaaS, and technology. Built the company from zero to 200+ employees across two Philippines offices.
“We don’t aspire to be the biggest outsourcing company,” Kirby added. “We want to be the company our clients trust, our employees are proud to be part of, and our partners genuinely enjoy working with. Growth matters, but how we grow matters just as much.”
About Anne Kirby
Anne Kirby (formerly Anne Bibb) is the Founder and Chief Executive Officer of Ethos Support, bringing more than 20 years of experience in customer experience, employee experience, and business process outsourcing. She helped establish the company in 2022 and has been recognized by CX Network and Onalytica for her industry influence.
About Ethos Support
Ethos Support is a global business process outsourcing company providing customer service, technical support, trust and safety, and back-office solutions. Ethos combines professional outsourcing capabilities with the flexibility and personalized attention of a boutique provider.
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For more information on Ethos Support Co. LLC and its outsourcing solutions, visit their website at www.ethossupport.com.
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