Residents, board members, development and sales partners and FirstService Residential associates gather to celebrate a shared commitment to exceptional service
WEST HOLLYWOOD, Calif., Oct. 19, 2026 /PRNewswire/ — The Sun Rose Residences marked its VERIFIED™ Luxury Residences designation from Forbes Travel Guide with a celebration that brought together residents, board members, the developer and sales team and FirstService Residential associates.
The gathering included the unveiling of the property’s VERIFIED Luxury Residences plaque and presentation of recognition pins to FirstService Residential associates, creating an opportunity to celebrate the team behind the resident experience and the service culture the designation represents.
The Sun Rose Residences earned the VERIFIED Luxury Residences designation this summer following a comprehensive verification process evaluating its service culture, operational practices and resident experience against the program’s standards.
More than a recognition moment, the event sparked a lively conversation among residents and the teams about what exceptional service looks like in practice and how it comes to life every day.
“The plaque is a wonderful symbol of this achievement, but what matters most is what it represents: the commitment our associates bring to residents every day,” said Rafael Figueroa, general manager. “We continue discussing service moments as a team and using them as opportunities to learn. Residents experience that work through interactions that feel more confident, coordinated and personal. It was especially meaningful to celebrate alongside residents, board members and partners who share our belief that an exceptional residential experience is created through both great places and exceptional service.”
FirstService Residential was a charter participant in the VERIFIED Luxury Residences program and collaborated with Atelier CX, Forbes Travel Guide’s consulting division, to develop signature service excellence standards for its residences focused on elevating daily living and strengthening consistency.
Situated along Sunset Boulevard, The Sun Rose Residences reflects the character of West Hollywood, with proximity to the Sunset Strip, Beverly Hills and some of Los Angeles’ recognized dining, retail and entertainment destinations.
The VERIFIED Luxury Residences designation recognizes luxury residential communities committed to exceptional resident experiences inspired by the service culture of the world’s finest hospitality brands.
To learn more about FirstService Residential’s collaboration with Forbes Travel Guide and Atelier CX, visit: https://www.fsresidential.com/corporate/news-and-articles/articles/forbes-verified-luxury-residences-designation/
About Forbes Travel Guide and AtelierCX
Forbes Travel Guide (FTG), the global authority on luxury hospitality, provides world-class professional services through its consulting division, AtelierCX, to service-oriented businesses including luxury residential communities, retail brands, private aviation, clubs and other experience-driven organizations. Through bespoke training solutions, custom service standards and expert evaluation services, AtelierCX helps organizations elevate service excellence and create meaningful customer experiences.
About FirstService Residential
FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.
Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community’s specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.
Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.
FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.
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SOURCE FirstService Residential
