The brand pledges a minimum $25,000 donation to support Dr. Lisa Newman’s groundbreaking breast cancer research and patient advocacy programs at Weill Cornell Medicine through Shoes For A Cure.
NEW YORK, Oct. 1, 2026 /PRNewswire/ — Easy Spirit, a leader in comfort footwear for women for over 37 years, today announced the continuation of its annual Move For Pink initiative in honor of Breast Cancer Awareness Month. Building on more than seven years of dedicated support, Easy Spirit is reinforcing its long-standing partnership with Shoes for a Cure (formerly Shoes on Sale), the signature charitable initiative of the Fashion Footwear Charitable Foundation (FFCF), which has raised nearly $65 million for breast cancer research to date.
Throughout October, Easy Spirit is spotlighting its commitment to women’s health with the return of its annual Move For Pink campaign, featuring the limited-edition Move For Pink Ace Sneaker, designed with SoEasy™ technology. The hands-free molded heel is designed to make the shoe easy to put on, stay on, and take off. Easy Spirit has pledged a minimum donation of $25,000 from sales of the style to Shoes for a Cure, specifically advancing the pioneering research and patient navigation initiatives led by internationally renowned surgical oncologist Dr. Lisa Newman of Weill Cornell Medicine and NewYork-Presbyterian/Weill Cornell Medical Center.
“Our Move For Pink program reflects Easy Spirit’s enduring promise to support not only the women navigating breast cancer, but also the families, caregivers, friends, and communities affected by this disease,” said Shanya Perera, Senior Vice President of Marketing at Marc Fisher Footwear. “Movement is a powerful vehicle for physical health, mental resilience, and community connection. We are deeply honored to continue standing behind Dr. Newman’s essential work, ensuring that vital resources, genetic research, and preventative care reach the communities and women who need them most.”
Dr. Lisa Newman, Chief of the Section of Breast Surgery at Weill Cornell Medicine and New York-Presbyterian/Weill Cornell Medical Center and a global leader in cancer disparities research, praised the sustained corporate partnership:
“Research that identifies new treatment opportunities for diverse patient populations is essential to closing breast cancer disparities. The support from Easy Spirit and Shoes for a Cure has helped advance this important research. Their continued partnership will allow our team to build on these findings and provide life-saving surgical care to breast cancer patients in countries like Ghana. We are grateful for this continued partnership and its meaningful impact.”
— Dr. Lisa Newman, Surgical Oncologist & Researcher
The limited-edition Move For Pink Ace Sneaker will be available beginning October 1, 2026, at EasySpirit.com and select retailers online, including Macy’s, Nordstrom, Amazon, Belk, DSW, and Mason.
ABOUT EASY SPIRIT
Easy Spirit has built a legacy around creating simple solutions for women, evolving alongside their needs for over 37 years. More than just shoes, the brand is committed to helping women feel confident, comfortable, and empowered every day. Easy Spirit continues to design footwear and experiences that make life easier, because anything is possible when you’re comfortable. For more information, visit www.easyspirit.com.
ABOUT MARC FISHER FOOTWEAR COMPANY
Founded in 2005, Marc Fisher Footwear Company is a leading privately held multi-brand footwear company in the U.S., with expertise in design, sales, sourcing, distribution, and marketing. Its portfolio includes Easy Spirit, Calvin Klein, Nine West, EARTH, Tommy Hilfiger, Kenneth Cole, Hunter, Rockport, Cobb Hill, Dunham, GUESS, G by Guess, Bandolino, indigo rd., UNISA, and the namesake brands Marc Fisher and Marc Fisher LTD. The company’s brands are sold worldwide through wholesale, specialty, and e-commerce channels.
ABOUT THE FASHION FOOTWEAR CHARITABLE FOUNDATION (FFCF)
The Fashion Footwear Charitable Foundation supports research and education programs to fight breast cancer. Funds donated through “Shoes for a Cure” are distributed to leading institutions for breast cancer research, patient advocacy, and public education across the United States.
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SOURCE Easy Spirit
