Returning Official Wine Partner of the Emmy Awards introduces a new initiative designed to support storytellers, creators and entertainment professionals pursuing what’s next
NAPA, Calif., Sept. 2, 2026 /PRNewswire/ — Decoy, the #1 Premium Wine Brand and Official Wine Partner of the Emmy Awards, today announced the launch of the Pour to What’s Possible Grant, a new Decoy initiative designed to support creative professionals across the entertainment industry through funding and industry access opportunities. Inspired by the same spirit of craftsmanship, creativity and innovation that has guided Decoy’s winemaking journey for more than 40 years, the program builds on its brand platform and Emmy Awards partnership to help emerging creatives pursue their next big idea, project or professional milestone.
Applications officially open today, September 2, 2026 at decoycreatorgrant.com1
The inaugural Decoy Pour to What’s Possible Grant will award one recipient with $10,000 to support a future creative project, career opportunity, or professional goal. Applicants will be evaluated based on creative merit, commitment to craft, potential impact of the opportunity being pursued, and alignment with the spirit of Pour to What’s Possible, with recipients expected to be announced in Spring 2027.
“Last year marked the introduction of Decoy’s Pour to What’s Possible platform and our Emmy Awards partnership,” said Chanel Caplan, SVP, Brand Management at The Duckhorn Portfolio. “For more than four decades, Decoy has been driven by a belief that quality, craftsmanship and opportunity should be accessible. The Decoy Pour to What’s Possible Grant extends that philosophy beyond the wine industry by supporting creative individuals pursuing their next chapter. This year, we’re building on that foundation by creating something that can have a lasting impact beyond Emmy Awards Season. The grant enables Decoy to support the creative community, celebrating ambition and helping talented individuals continue pursuing what’s possible.”
A Continued Commitment to Creativity and Storytelling
As the returning Official Wine Partner of the Emmy Awards, Decoy continues to uplift the creators, storytellers and visionaries whose work shapes television and culture. The Pour to What’s Possible Grant extends Decoy’s Pour to What’s Possible platform beyond Emmy Awards Season, creating meaningful support for creatives pursuing their next chapter.
Throughout the Emmy Awards Season, Decoy Wines will continue to be featured across Television Academy celebrations and marquee Emmy Awards events, raising a glass to the storytellers, creatives and visionaries who make television’s biggest night possible. The partnership further reinforces Decoy’s connection to culture, creativity and shared moments of celebration.
“Behind every great television show is a community of creators and artists pushing the boundaries of what is possible,” said Maury McIntyre, President and CEO of the Television Academy. “Our continued collaboration with Decoy celebrates that exact spirit of innovation. Decoy’s support of creators and emerging talent is a perfect partnership for the Emmy Awards, the preeminent recognition of television artistry.”
About Decoy:
Established in 1985, Decoy has evolved into the leading premium domestic wine brand in the $15+ category, offering an elevated everyday wine experience for modern consumers. Guided by acclaimed winemaker Dana Epperson, Decoy crafts wines that reflect exceptional quality, approachability, and intentionality. The portfolio includes signature wines like Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, and Pinot Noir, as well as Decoy Limited—wines sourced from renowned appellations such as Alexander Valley, Paso Robles, and Sonoma Coast. In 2023, Decoy introduced its Featherweight tier, a premium line of lower-calorie, lower-alcohol wines designed for today’s balance-seeking consumer. With a deep connection to culture and craftsmanship, Decoy continues to inspire confidence and spark connection in every pour.
For more information about Decoy’s partnership with the Emmys visit decoywines.com/emmys. Additional information can also be found at DecoyWines.com or follow @decoywine on Instagram.
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1Site also details grant eligibility, application requirements, full terms & conditions, and other information.
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SOURCE Decoy Wines
