Partnership with ViaSafely brings payroll-deducted travel protection to employees through bswift, participating benefits brokers and marketplace offerings
EATONTOWN, N.J., Nov. 5, 2026 /PRNewswire/ — Crum & Forster’s (C&F) Accident & Health (A&H) Division today announced a new partnership with ViaSafely, a tech-forward Insurance program administrator, to introduce annual travel protection as a voluntary employee benefit, marking C&F’s entry into the employee benefits space through an innovative, technology-enabled distribution model. First available through bswift’s® benefits administration platform for employers who choose to offer and distributed through participating employee benefits brokers, the offering allows employees to elect annual travel protection for themselves and their families through a simple, fixed-cost payroll-deduction model and through marketplace offerings that can remain available outside the traditional annual open enrollment window.
This new model brings annual travel protection into the open enrollment experience, offering a cost-effective alternative to the traditional trip-by-trip purchase process that has historically defined the category. For employers, the offering adds a voluntary benefit without requiring an employer-paid contribution. For brokers, it creates a differentiated solution that can help address employees’ broader financial and lifestyle needs.
“Through our partnership with ViaSafely, C&F is helping participating employers offer employees a new way to access annual travel protection through the workplace benefits experience,” said Marc Flood, Senior Vice President, Business Development at Crum & Forster. “By making this coverage available through employer benefits programs and marketplace offerings, we are aligning travel protection with the way people make benefits decisions today.”
The annual travel protection offering, developed through C&F’s partnership with ViaSafely, is designed to help cover eligible domestic and international trips taken during the coverage period. This gives employees and their families access to travel protection that extends beyond a single vacation or business trip, and includes access to 24/7 concierge trip planning, and emergency and medical assistance while travelling. The product reflects growing interest in voluntary benefits that help address everyday financial concerns and real-world lifestyle needs, while ViaSafely’s technology-forward platform supports distribution through leading benefits platforms and marketplace offerings.
“We created ViaSafely to make travel protection simpler to access and easier to afford in a way that fits naturally into employees’ lives,” said Sunil Bhatia, CEO of ViaSafely. “Offering this benefit through the workplace gives employees a practical, predictable way to help protect their travel throughout the year.”
Through bswift, ViaSafely will be available within the benefits enrollment platform employers and employees already use.
Together, C&F and ViaSafely are introducing a new way for employees to access annual travel protection through their workplace benefits program.
For more information, visit: Annual Travel Insurance
About Crum & Forster Accident & Health
Crum & Forster rated “A+” Superior by AM Best (2026), is a national commercial property and casualty group of insurance companies. Since 2000, Crum & Forster’s Accident & Health Division has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and dynamic distribution methods, along with excellent client service and support. In addition, our ability to provide international Accident & Health solutions through our innovative captive structure as well as through various partnerships with affiliated entities demonstrates our dedication to providing alternative strategies in an ever-changing insurance market.
Follow us on LinkedIn, YouTube, X (formerly Twitter) and Instagram.
The C&F logo, C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company.
About ViaSafely
ViaSafely is an insurtech and an insurance program administrator that brings annual travel coverage to the workplace. ViaSafely seamlessly integrates within the HR technology ecosystem, creating simple processes for employees, HR teams and Brokers. ViaSafely improves financial security and wellness by making year-round travel protection accessible and affordable for employees. ViaSafely plans are underwritten by United States Fire Insurance Company (NAIC # 21113), with claims administration and customer support provided by Travel Insured International, a Crum & Forster company.
About bswift
bswift LLC is a leading provider of cloud-based benefits technology and employee engagement solutions. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and optimize utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, AI-native benefits support, ACA compliance reporting, and custom communications. Discover more at bswift.com.
Media Contact
Amy Whilldin
VP, Public Relations & Communications
mediainquiries@cfins.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/crum–forster-enters-employee-benefits-space-with-annual-travel-protection-offering-302930903.html
SOURCE Crum & Forster Holdings Inc
