SCOTTSDALE, Ariz., Aug. 24, 2026 /PRNewswire/ — Gather your coven. Something magical is swirling. Pinkberry® (www.Pinkberry.com), the original tart frozen yogurt brand, is honored to announce a partnership with Warner Bros. Pictures and the highly anticipated release of Practical Magic 2 only in theaters September 10, 2026. Pinkberry guests can indulge in new spellbinding limited-time menu offerings featuring a bewitching blend of sweet and tart flavors creating a refreshing flavor experience.
Pinkberry’s new Midnight Margarita Frozen Yogurt swirl is a tart frozen yogurt topped with juicy blackberries, black salt, shimmering purple sugar and a fresh lime slice. Drawing inspiration from one of the most beloved moments from the original film when the Owens sisters gather for midnight margaritas, Pinkberry’s new Midnight Margarita Refresher features an iced, non-alcoholic margarita-inspired beverage with muddled blackberries and lime slices so guests can create their own moonlit celebration.
“Pinkberry is proud to partner with Warner Bros. Pictures and be an official partner for Practical Magic 2. This collaboration has been an exciting experience for Pinkberry to bring a beloved movie to life with two innovative Midnight Margarita menu offerings that we know will delight guests with every sip or bite,” said Sammy Robbins, Director of Marketing for Kahala Brands™, parent company of Pinkberry. “Inspired by iconic moments in the original film, partnering with Practical Magic 2 gave us an opportunity to craft treats that celebrate the film’s charm and nostalgia while focusing on connection, joy and an unforgettable experience.”
Pinkberry’s® new Midnight Margarita Refresher and Frozen Yogurt are now available in participating stores nationwide until October 22, 2026.
In addition to these two new treats awaiting guests on their next visit, enter the Pinkberry x Practical Magic 2 Sweepstakes for a chance to win a private screening of Practical Magic 2, assorted Practical Magic 2 merchandise, Pinkberry merchandise, a Pinkberry gift card and additional movie partner merchandise. For full details, sweepstakes rules and to enter online, visit https://www.pinkberry.com/practicalmagic2sweeps/ now through September 20, 2026.
At Pinkberry, guests can customize their swirl with a variety of toppings that include fresh, never frozen, fruit that is hand-cut in stores daily, along with premium granolas and nuts, specialty chocolates, and much more. Pinkberry is swirling with possibilities!
Promotional Flavor:
- Midnight Margarita Frozen Yogurt
Promotional Combination:
- Midnight Margarita Frozen Yogurt is tart frozen yogurt topped with fresh blackberries, black salt, purple sugar and a lime slice.
Promotional Beverage:
- Midnight Margarita Refresher is an iced refresher featuring a non-alcoholic margarita-inspired base with muddled blackberries and lime slices.
About Pinkberry
Pinkberry launched in Los Angeles, CA in 2005 as the original brand that reinvented frozen yogurt. Today, over a decade later, Pinkberry continues to create great tasting treats with fresh ingredients in an experience comprised of distinctive products, outstanding service and inspirational design. At Pinkberry you can taste the difference of an uncompromising commitment to quality and freshness. Most recently, Pinkberry was acquired by Scottsdale, Arizona-based Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 30 quick-service restaurant brands and approximately 3,000 locations in 35 countries. For more information, please visit www.Pinkberry.com.
About Practical Magic 2
Starring Sandra Bullock and Nicole Kidman, PRACTICAL MAGIC 2 returns to a world steeped in moonlit mischief and powerful ancestral magic, as the Owens sisters must confront the dark curse that threatens to unravel their family once and for all in a must-see cinematic event of fun, magic and mayhem. Also starring are Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, with Dianne Wiest, and Stockard Channing. Susanne Bier directs from a screenplay by Akiva Goldsman and Georgia Pritchett and Kelly Marcel, based on the novel entitled The Book of Magic by Alice Hoffman. It is produced by Denise Di Novi, Sandra Bullock and Nicole Kidman. The executive producers are Donald Sabourin, Andrew A. Kosove and Broderick Johnson. Warner Bros. Pictures Presents, In Association with Alcon Entertainment, A Di Novi Pictures / A Fortis Films / A Blossom Films Production, A Susanne Bier Film: PRACTICAL MAGIC 2. The film will be distributed worldwide by Warner Bros. Pictures, only in theaters in North America on September 10, 2026.
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SOURCE Pinkberry
