National digital billboard campaign promotes early detection during Breast Cancer Awareness Month
NEW YORK, Oct. 23, 2026 /PRNewswire/ — In honor of Breast Cancer Awareness Month, Clear Channel Outdoor and OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., have partnered with the Million Mammograms initiative, benefiting the Cancer Research & Treatment Fund (CR&T). Million Mammograms advocates for women to schedule and share their mammogram dates throughout October. The campaign’s creative is running across digital out-of-home networks with a clear, urgent call to action: encouraging women everywhere to schedule their screenings and take the important next step for their health.
Now in its second year, The Million Mammograms Challenge was created by advertising tech executive Mindie Kaplan with the goal of changing narratives for women around shame, celebrating their femininity and early detection. The campaign shines a light on one of the most common cancers affecting women in the United States, where one in eight will receive a breast cancer diagnosis in their lifetime, featuring the slogan “Cancer Isn’t the Star of My Story.” The campaign stems from the response to Kaplan’s image in the creative, taken by photographer Tom Kubik, which shows her six months after her double mastectomy to commemorate the halfway point of her surgeries. She was emboldened to launch the nationwide Million Mammogram Challenge after receiving an overwhelming number of responses to the photo on her personal Instagram, challenging her followers to post their mammogram dates and seeing how many were encouraged to schedule long-overdue exams.
“Since the launch of the Million Mammograms Challenge, we have worked to reach millions of young women and advocate for them to take the next step in their health journeys by scheduling their mammogram dates,” said Kaplan. “The support of Clear Channel Outdoor and OUTFRONT helps us reach them through billboards they come across in their daily lives and reduce the stigma around breast cancer and early screenings.”
Through the partnership, Clear Channel Outdoor and OUTFRONT are helping to highlight the critical role of early detection through regular mammograms as one of the most powerful tools to save lives, putting their digital networks to work in support of the campaign’s mission.
“Our joint partnership with the Million Mammograms Challenge reflects the industry’s commitment to leveraging the reach and scale of our networks for good by helping to drive one million mammograms by 2028,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “The campaign is a reminder of what out-of-home can do when combined with a meaningful cause that inspires real, measurable impact across the communities we serve.”
The campaign’s creative can be seen across thousands of digital billboards nationwide throughout October.
“Mindie started with an idea. Today, it’s a movement with the power to change lives. We’re proud to partner with Million Mammograms and Clear Channel Outdoor to help bring this important message to communities across the country,” said Stacy Minero, Chief Marketing Officer, OUTFRONT. “Together, we’re using the scale of our networks to raise awareness, encourage early detection, and inspire people to take action.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using the medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
About OUTFRONT
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it’s defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, IRL STUDIOS, delivers standout storytelling, supported by advanced technology and data tools that can drive measurable impact.
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SOURCE Clear Channel Outdoor
