New Offering Helps Bank of America Private Bank and Merrill Clients Build Art Legacies
NEW YORK, Feb. 18, 2026 /PRNewswire/ — Bank of America Private Bank today announced the launch of its Art Consulting service, designed to help Private Bank and Merrill clients navigate the complex and often opaque art market. This new offering provides collectors with trusted, unbiased guidance to help them curate and manage collections that reflect their vision, values, and financial objectives.
The most recent New York Fall Auction season saw $2.2 billion worth of art sold, underscoring the growing role of art as both a cultural asset and a financial one. As collectors increasingly view art as part of their wealth strategy, Bank of America is deepening its commitment to helping clients make informed decisions in this dynamic market.
“Art collection sits at a unique intersection. It’s a profound means of self-expression while also holding significant financial value,” said Drew Watson, Head of Art Services at Bank of America. “Our goal is to bring clarity to the marketplace and help clients make informed decisions, whether they’re acquiring their first piece or refining a multigenerational collection.”
A Comprehensive Approach for Collectors
Art Consulting offers a tailored experience for clients at every stage of their collecting journey, providing context on art history, market dynamics, and emerging collecting trends. The program is built around a multistep process involving consultation, strategy guidance, execution support, and long‑term advice, providing clients with a structured framework for the thoughtful development, management, and refinement of their collections.
The service also opens discreet access to the broader art world, helping clients engage with art fairs, galleries, auctions, and private dealers. In addition, the team delivers ongoing market updates, research, and other resources that provide the client with information to help them make key decisions.
The service will be led by Art Services Specialists Dana Prussian Haney for the Private Bank clients and Caroline Orr for Merrill clients. It complements Bank of America’s broader suite of Art Services, which includes art lending, consignment, estate planning, philanthropy, and access to exclusive art world events.
Investment products
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Are Not FDIC Insured |
Are Not Bank |
May Lose Value |
Bank of America Corporation’s leadership in the art market is reinforced by its longstanding sponsorships and partnerships with museums and cultural institutions globally. These connections provide clients with extraordinary access to expertise and opportunities in the art world.
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million consumer and small business clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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Reporters may contact
Julia Ehrenfeld, Bank of America
Phone: 1.646.855.3267
julia.ehrenfeld@bofa.com
MAP #8746442
Disclaimer
Bank of America, its affiliates and advisors do not provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
Nonfinancial assets, such as fine art, are complex in nature and involve risks including total loss of value. Special risk considerations include complex tax considerations and lack of liquidity. Nonfinancial assets are not appropriate for all investors. Always consult your independent attorney, tax advisor, investment manager and insurance agent for final recommendations and before changing or implementing any financial, tax or estate planning strategy.
Bank of America Private Bank is a division of Bank of America, N.A., Member FDIC and a wholly owned subsidiary of Bank of America Corporation. Bank of America, N.A., and U.S. Trust Company of Delaware (collectively the “Bank”) do not serve in a fiduciary capacity with respect to all products or services. Fiduciary standards or fiduciary duties do not apply, for example, when the Bank is offering or providing credit solutions, banking, custody or brokerage products/services or referrals to other affiliates of the Bank.
Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (BofA Corp.). MLPF&S is a registered broker-dealer, registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp.
Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC and wholly owned subsidiaries of BofA Corp
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