Sweden’s most sold foam candy brand pulls into Target stores nationwide, bringing Sweden’s most bought car and more than 70 years of Swedish candy-making tradition to U.S. aisles.
STOCKHOLM, Sept. 17, 2026 /PRNewswire/ — Cloetta Group, Northern Europe’s leading confectionery company, today announces the U.S. debut of the Ahlgrens bilar brand, Sweden’s most sold foam candy. Available exclusively at Target stores nationwide, the brand invites American shoppers to discover one of Sweden’s most beloved candies. This iconic Swedish candy is known for its playful car shape, signature soft, light and chewy texture, and unique fruity flavors.
The U.S. lineup launches with four varieties: Original – the most sold candy bag in Sweden, Sour, Fruity Duo (raspberry, lemon and tutti-frutti) and Sour & Fruity (raspberry, pineapple and peach). The Original and Sour packs feature the brand’s signature white, green, and pink car-shaped pieces. While the exact flavor of the Original and Sour cars is still a famously well-kept secret, the iconic taste has remained unchanged and loved for generations.
Ahlgrens bilar has been produced in Sweden since 1953, when an attempt to make marshmallows created something else entirely: a soft, chewy candy shaped like a car. It grew into a national favorite and is now known in Sweden as “Sweden’s Most Bought Car,” with approximately 2.6 billion Candy Cars sold every year. The brand became so iconic that in 2009, Swedish astronaut Christer Fuglesang even took Ahlgrens bilar cars with him to the International Space Station.
“Launching Sweden’s most sold candy bag exclusively at Target is an important step in our ongoing U.S. expansion. Target has a proven track record of introducing exciting new products to shoppers, and we are proud to now partner with them as we continue to bring Cloetta’s iconic Swedish candy to North America”, said Niklas Truedsson, Area President Growth and Chief Pick & Mix Officer at Cloetta Group. “This launch follows the highly successful opening of our CandyKing store in West Village in New York last year, where consumers have enjoyed the Swedish Pick & Mix candy experience, as well as the ongoing Pick & Mix pilot project at DeCicco’s, the grocery chain with premium supermarkets in New York.”
“By introducing Ahlgrens bilar in U.S. retail, we invite more consumers to discover Sweden’s most sold candy bag and experience the same joy that has made the brand a favorite in Swedish households for more than 70 years. Target is the perfect retail partner to debut this brand in the U.S. and connect with consumers at one of the country’s most popular shopping destinations,” said Thomas Biesterfeldt, Chief Marketing Officer (CMO) at Cloetta Group.
Ahlgrens bilar will soon be available at Target stores nationwide and on Target.com.
To learn more about Ahlgrens bilar visit Cloetta.us or follow @ahlgrensbilar_us on Instagram and @ahlgrensbilar_us on TikTok.
Cloetta Group, the Swedish parent company behind Ahlgrens bilar, has been making confectionery products since 1862. Headquartered in Stockholm, the company has built a portfolio of brands sold in more than 60 countries.
About Cloetta Group:
Cloetta Group is Northern Europe’s leading confectionery company. Powered by Joy®, we bring together 2,600 colleagues to inspire a more joyful world and be the winning confectionery company. Our Superbrands, such as Ahlgrens bilar, Juleskum and CandyKing have market-leading positions. Cloetta was founded in 1862 and has sales to more than 60 countries. Our Class B shares are listed on Nasdaq Stockholm (CLAB.ST). Read more on www.cloetta.us.
About Ahlgrens bilar:
Known for its unmistakable car shape and color palette, soft and chewy foam texture and signature flavor, the product has delighted consumers for generations. Introduced in Sweden already in 1953, Ahlgrens bilar today stands as one of Sweden’s most iconic and widely recognized confectionery brands.
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SOURCE Cloetta
