Shaped by months of client testing in quantilabs, the global release enables brands to create synthetic communities of digital twins.
NEW YORK, Oct. 20, 2026 /PRNewswire/ — quantilope, a leading provider of automated research technology, today announced the full production release of Category Twins, always-on synthetic communities for insights and brand leaders worldwide. Built on each brand’s own consumer data, Category Twins give decision-makers instant, continuous access to diverse consumer voices – allowing teams to discuss ideas, explore concepts, and get directional feedback whenever strategic questions arise.
Grounded in gold-standard Ehrenberg-Bass Institute framework for Brand Growth, Category Twins model Mental Availability metrics, Category Entry Points (CEPs), and brand attributes to simulate authentic consumer behavior rooted in proven research methodology. Using Category Twins, brands can generate unlimited digital twins and assemble them into multi-segment communities.
Category Twins empowers insights teams to scale the reach of research across the business, while giving teams the ability to instantly converse with digital twins during creative reviews, campaign planning, innovation development or any other customer-facing decision. The tool is specifically tailored to address early-stage research and the quick-turn, everyday questions that traditionally went unresearched due to budget or timeline constraints. Because every twin is built on a brand’s own verified data, rapid gut-checks stay anchored in real consumer behavior, not generic AI assumptions.
“Category Twins lets brands create custom digital twins and assemble them into always-on synthetic communities for the everyday exploration that rarely fits into traditional timelines,” said Jannik Meyners, Vice President of Data Science and AI at quantilope. “It isn’t built to replace primary research, but to reduce the guesswork in everyday decisions and make sure early ideas have the consumer perspective behind them from day one.”
Introduced as a beta project within quantilabs – quantilope’s innovation hub – Category Twins underwent four months of rigorous testing across 30 clients in 10 countries. Client feedback directly drove the capabilities of today’s production release, upgrading the core experience with deeper customization, richer dynamic testing, and multi-persona groups. The full production release introduces expanded features designed for deeper, more dynamic consumer interactions:
- Custom Twin Creation: Build unlimited custom twins from any survey sample, demographic segment, or custom audience profile in a brand’s quantilope study.
- Community Simulations: Converse with multiple twins simultaneously, comparing answers side by side.
- Multimodal Conversations: Talk to twins by voice or text, hear them respond in spoken audio, and show them images such as creatives, packaging, or product concepts for instant reactions.
Early beta users, including top food and beverage brands Omaha Steaks and Kettle & Fire, have already integrated Category Twins into their decision-making processes:
“We had a rush creative campaign project where we didn’t have time to conduct new research, but Category Twins gave us a set of validated data to dialogue with and bounce ideas off of. I treat Category Twins like a conversation with a customer – one who doesn’t just agree with everything I say, but also pushes back and provides new perspectives to make an impact for our marketing and creative teams,” said Amanda Stender, Customer Insights Manager at Omaha Steaks.
“When questions come up from our leadership team, we don’t always have time for a full study. And for one or two questions, it may not make sense. Category Twins gives us a way to quickly explore those questions and get directional insights grounded in our own data. That helps us move faster and make more informed decisions,” said Leah Swalling, Director of Brand Management at Kettle & Fire.
Category Twins is available globally starting today. Designed to seamlessly fit into active tracking programs or run independently, Twins automatically update as new data enters the platform, giving every business leader a dynamic, living link to consumer voices.
To learn more about Category Twins or receive a product tour visit www.quantilope.com/solutions/category-twins
For more information please contact: Johanna Azis at johanna.azis@quantilope.com
About quantilope
quantilope is a technology company obsessed with helping customers grow their brand. Our end-to-end, AI-driven Consumer Intelligence Platform transforms the research process, equipping marketers and insights professionals with 15 fully automated advanced methodologies and real-time tracking. By turning complex data into clear, actionable recommendations, we empower over 1000 global brands – including Pepsi, Kenvue, and Nestlé – to make confident decisions at the speed of the market. Recognized as Greenbook’s #1 Market Research Technology for two consecutive years, quantilope is the definitive solution for high-impact strategy, innovation, and performance monitoring.
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SOURCE quantilope
