New custom flavor station lets fans remix their 7-Eleven favorites into endless craveable combinations
IRVING, Texas, Sept. 3, 2026 /PRNewswire/ — The sidekick just became the main event with the new BiG Flavor Bar™ from 7-Eleven, Inc. – a signature sauce and topping station featuring crunchy garnishes, fan-favorite condiments and a new lineup of original sauces crafted by the retailer. Now available at participating 7-Eleven®, Speedway® and Stripes® stores nationwide, the BiG Flavor Bar gives customers the freedom to sauce, top and make every meal their own.
With bold new sauces and crunchy toppings, the BiG Flavor Bar brings customers more ways to maximize flavor combinations and make every bite hit exactly how they want it. Sweet heat, crunchy texture and tang are all on the table alongside classic 7-Eleven condiments and toppings. Whether fans are dressing up a slice of pizza, totally transforming a Big Bite® hot dog or taking their sandwich in a surprising new direction, the new flavor station makes it easy to turn any craving into a next-level creation.
Customers can customize any menu item with the expanded lineup of brand new sauces:
- That Sticky Heat™: Spicy Teriyaki
- It’s Cheesy AF™: Garlic Parmesan
- Honey, Please™: Honey Mustard
- Sweet Like That™: Honey Garlic
- Sweet, Heat, Repeat: Sweet Chili
- Ranch All Day™: Buttermilk Ranch
- Bring The Smoke™: Smoked Black Pepper BBQ
“The BiG Flavor Bar turns every customer into a flavor creator,” said Brandon Brown, Senior Vice President, Fresh Foods and Beverages at 7-Eleven, Inc. “Whether they crave heat, tang, crunch or something completely unexpected, fans can dream up bold new combinations and customize every bite to create a flavor experience that’s uniquely their own.”
For a first taste of the BiG Flavor Bar, 7Rewards® and Speedy Rewards® members can grab a meal combo featuring any sausage or hot dog, a bag of 7-Select™ chips and a large Big Gulp® drink for just $3.*
Customers can also seek out saucy inspiration in-store with a Secret Menu, featuring must-try flavor combinations that show just how far fans can amp up their favorite 7-Eleven snacks and meals. Customers can create “Garlic Parm Loaded Tots,” bringing together tasty waffle tots, a drizzle of It’s Cheesy AF garlic parmesan sauce, sriracha and crispy garlic. Or, fans can create a “Sweet n Spicy Roller” by pairing a Big Bite hot dog with a Jalapeño Cream Cheese taquito, topped with That Sticky Heat spicy teriyaki, Sweet, Heat, Repeat sweet chili sauce and crispy onions. With the BiG Flavor Bar, the combinations are endless!
The Secret Menu might spark the first craving, but fans get the final say: sauce it, top it or remix it into something completely new.
* Offer valid from 8/26/26 – 10/27/26 for 7Rewards® and Speedy Rewards® members. Plus tax. ©2026 7-Eleven, Inc. All rights reserved.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 12,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.
CONTACT: 7-Eleven, Inc.
Corporate Communications
media@7-11.com
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SOURCE 7-Eleven, Inc.
