From category-shaping beverage entrepreneur Lance Collins comes a bold vision for the future of water—uniting crisp, vapor-distilled alkaline hydration with a pH of 9.5, consumer-driven design and environmental purpose.
BEVERLY HILLS, Calif., Sept. 16, 2026 /PRNewswire/ — From beverage industry pioneer Lance Collins—the founder of some of the beverage industry’s most successful brands, including FUZE®, NOS®, BODYARMOR® and CORE Hydration®—comes ZenWTR®, a premium water brand built for consumers who expect more from bottled water. ZenWTR® combines crisp, refreshing taste, forward-thinking packaging and measurable environmental purpose in a brand designed to help shape the future of water.
“The future of bottled water should be defined by both what is inside the bottle and the impact that bottle can have beyond itself.”
— Lance Collins, Founder and CEO, ZENWTR®
Throughout his career, Collins has stayed ahead of beverage trends by identifying what consumers will want next and bringing together innovation, function and taste in brands built for scale. Today, his beverage portfolio includes ZenWTR®, Recover 180™ Organic Sports Hydration, Accelerator® and WTR Plus®. With ZenWTR®, he is applying that same instinct to premium water—creating a product that delivers an exceptional drinking experience while challenging the category to think more ambitiously about packaging and environmental impact.
ZenWTR® begins with vapor distillation, followed by ionization through electrolysis to reach a pH of 9.5. A proprietary blend of minerals and electrolytes—including calcium, potassium and magnesium—is then added to create the brand’s signature crisp, clean taste.
“I take preparation seriously, and staying hydrated is a big part of showing up ready every day,” said Maxx Crosby, Las Vegas Raiders defensive end. “ZenWTR® tastes crisp and clean, and I respect that the brand is also working to help keep plastic from reaching the ocean. It’s a smart choice that fits the way I train, take care of others, compete and live.”
Designed for the Way Consumers Hydrate
At the center of the ZenWTR® lineup is its sleek 20-ounce bottle—a modern, highly portable format designed for active routines, on-the-go hydration and effortless everyday use. The broader portfolio gives consumers additional ways to choose ZenWTR® across occasions and channels.
ZenWTR®’s flagship bottle is made from 100% recycled, certified ocean-bound plastic collected from coastal areas where recycling resources are limited. By giving this plastic new value, ZenWTR® helps keep it out of the ocean while supporting recycling efforts and creating income opportunities for local collectors.
In a category long associated with single-use plastic, ZenWTR® is built on a different idea: the bottle itself can be part of the solution. By making packaging innovation central to the brand, ZenWTR® turns an everyday hydration choice into support for efforts to prevent plastic from reaching the ocean.
The preform included with ZenWTR®’s media launch kit offers a tangible look at that innovation. Made with recycled ocean-bound plastic, the compact preform is heated and blown into the finished flagship bottle—connecting the material’s recovery story directly to the package consumers hold in their hands.
ZenWTR® also supports programs that rescue and recycle the equivalent of five ocean-bound plastic bottles for each qualifying Alumi-Tek bottle produced, helping prevent that material from reaching and polluting the ocean.
Pioneering Plastic-Negative
ZenWTR® became the first beverage in the world to receive Plastic Negative Certification. Following a third-party assessment of its plastic footprint, the brand partnered with the Plastic Credit Exchange to support programs recovering and recycling plastic waste equal to 200 percent—or twice—its annual plastic footprint.
ZenWTR®’s ocean-bound plastic supply network has sourced material from Indonesia, Thailand, Ecuador and Paraguay. Supply partners work with communities to establish collection infrastructure and bottle-deposit programs intended to improve recycling access, clean at-risk coastal environments and provide meaningful income.
The company also commits one percent of ZenWTR® revenue to ocean conservation and recycling education, advancement and access in the United States.
“ZenWTR® has the opportunity to do something way beyond hydration,” said Collins. “We want to prove that consumers do not have to compromise on quality or taste to support meaningful environmental impact. Every bottle is an invitation to rethink what an everyday purchase can accomplish.”
Backed by Leaders Across Sports and Entertainment
ZenWTR® is backed by a notable group of investors spanning professional sports, entertainment and business, including Travis Kelce, Phil Knight, Bryson DeChambeau, Phil Mickelson, James Harden, Jessica Chastain, Anne Hathaway, Aaron Rodgers, Khloé Kardashian, Zoë Saldaña, Paris Hilton and Jared Leto, among others. Their support reflects the broad appeal of a brand built around premium hydration, forward-thinking design and measurable environmental purpose.
Built to Help Define the Future of Water
With a distinctive product experience, an innovative packaging platform and a founder whose brands have repeatedly helped reshape the beverage landscape, ZenWTR® is built to do more than compete in premium water. It is designed to help define what comes next—a future in which taste, function, design and positive environmental impact are expected from the same bottle.
ZenWTR® is currently available at retailers including Whole Foods Market, QuikTrip, Walmart, Amazon, Circle K Frontier Division, Kwik Trip, Bristol Farms and Erewhon, and will be available at H-E-B locations beginning October 5.
To learn more, visit www.ZenWTR.com.
About ZenWTR®
ZenWTR® is a premium vapor-distilled alkaline water brand with a pH of 9.5, founded by beverage industry pioneer Lance Collins, the founder of some of the beverage industry’s most successful brands, including FUZE®, NOS®, BODYARMOR® and CORE Hydration®. Today, Collins’ beverage portfolio includes ZenWTR®, Recover 180™ Organic Sports Hydration, Accelerator® and WTR Plus®. Built around the belief that great-tasting hydration can help drive meaningful environmental action, ZenWTR®’s flagship bottle is made from 100% recycled, certified ocean-bound plastic collected from at-risk coastal environments. The brand also supports plastic recovery initiatives and ocean conservation and recycling programs. ZenWTR® is available in a range of formats designed for active, at-home and on-the-go hydration.
Media Contact: carli@ZenWTR.com
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SOURCE ZenWTR®
