Xtressé named as exclusive hair supplement and shampoo/conditioner partner of S.T.R.A.N.D.™
ORLANDO, Fla., Oct. 15, 2026 /PRNewswire/ — Xtressé™, the dermatologist-founded hair science company, is bringing its science-led approach to the hair ritual with the launch of its new Volumizing Shampoo & Conditioner for straight, wavy and curly hair and Deep Moisturizing Shampoo & Conditioning Mask for coily hair.
The new systems combine advanced hair science with a luxurious, sensorial in-shower experience to strengthen and protect with every wash. Both are powered by Xtressé’s proprietary X3-Peptide Complex™, a blend of three peptides synthesized in-house to help retain keratin and protein with every wash and to seal and protect the cuticle for added strength and smoothness.1, 2
They are also formulated with Xtressé’s proprietary X3 BioActive Blend Plus™ to help support scalp health and strand protection against styling damage and environmental stressors for stronger, fuller, healthier-looking hair.
“Everyone’s hair journey starts somewhere different,” said Michael Jafar, Co-Founder and CEO of Xtressé. “We developed our X3-Peptide Complex specifically to strengthen and protect the strand, and it’s at the core of our new shampoo and conditioner systems, delivering real, measurable benefits wash after wash.”
In testing, the Volumizing Shampoo & Conditioner system demonstrated up to 80% greater protein retention versus a water-washed control and up to 77% less color fading versus two leading salon brands after 10 wash cycles.1
The Volumizing Shampoo & Conditioner, designed for straight, wavy and curly hair, uses plant- and fruit-derived cleansers to create a rich lather that gently removes impurities from hair and scalp, leaving hair feeling clean, soft, and refreshed without stripping natural oils.
For coily hair, the Deep Moisturizing Shampoo & Conditioning Mask takes a moisture-first approach, with nourishing oils and proteins to replenish moisture, improve softness and elasticity, reduce frizz, and reinforce textured strands.
Both systems are free of sulfates, parabens, phthalates and formaldehyde-releasers, including DMDM hydantoin, and are formulated without common fragrance allergens such as linalool. The formulas are also safe for color-treated hair and extensions.
The new collection expands Xtressé’s broader stress-adaptive philosophy to hair biology, complementing its existing at-home portfolio of Hair Growth Gummies® and FR Concentrate Serum. Together, the portfolio addresses hair science from root to strand through nutritional support and at-home topical care.
Coinciding with the launch, Xtressé™ also announced a new partnership with S.T.R.A.N.D.™ (Stylists Training, Researching, And Networking with Dermatologists), a national organization that trains cosmetologists to recognize early signs of hair loss and connects them with board-certified dermatologists. Under the partnership, Xtressé will become S.T.R.A.N.D.’s exclusive hair supplement and shampoo/conditioner/mask partner, bringing Xtressé’s dermatologist-led approach to the salon community.
“From the beginning, Xtressé has been focused on taking a broader, more inclusive approach to hair biology across different hair types, textures and individual needs,” said Dr. Chesahna Kindred, Co-Founder of S.T.R.A.N.D. “This partnership brings together dermatologist-led science, salon expertise and the everyday routines that support healthy hair.”
The new Xtressé™ shampoo, conditioner and mask products are available now through dermatology and plastic surgery practices, med spas and Xtresse.com. The Volumizing Shampoo & Conditioner Set is priced at $130, the Deep Moisturizing Shampoo & Hair Mask Set at $140, and the Volumizing & Moisturizing Bundle at $205.
About Xtressé™
Xtressé™ is a dermatologist-developed hair science brand focused on supporting the scalp, hair follicle and hair fiber through science-backed, expert-formulated solutions. Its portfolio spans nutritional, topical, professional and daily hair-care products designed to support hair science across multiple touchpoints. For more information, visit Xtresse.com.
About S.T.R.A.N.D.™
S.T.R.A.N.D.™ (Stylists Training, Researching, And Networking with Dermatologists) is a cosmetologist education organization that bridges the gap between salon professionals and dermatologists in addressing hair loss and scalp health. Founded in 2024 by Dr. Chesahna Kindred, MD, MBA, FAAD, and Susan L. Peterkin, S.T.R.A.N.D. trains salon professionals to recognize early signs of hair loss and scalp conditions and connect clients with dermatologists for appropriate care. Learn more at thestrandnetwork.org.
1 Paullin T, et al. Data on file, Xtressé / Restore Biologics Holdings, LLC.
2 Malinauskyte E, et al. Int J Cosmet Sci. 2021;43(1):26-37.
Xtressé is a registered trademark of Restore Biologics Holdings, LLC. All rights reserved ©2024 Restore Biologics Holdings, LLC dba Xtressé.
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SOURCE Xtressé(TM)
