HELI-D flew over the Hudson River near Chelsea Piers and the Statue of Liberty during the DPAA Global Video Everywhere Summit, followed by an evening flight showcasing Byron Allen’s media content
NEW YORK, Oct. 14, 2026 /PRNewswire/ — HELI-D, the company behind the world’s largest flying digital screen, made its New York City debut on October 13 with two flights introducing a new form of aerial digital advertising to one of the world’s largest media markets. The debut featured an afternoon flight in partnership with the Digital Place Based Advertising Association (DPAA) during its annual Global Video Everywhere Summit, followed by an evening flight showcasing content from media mogul Byron Allen’s Allen Media Group as part of a newly secured partnership.
The afternoon flight took place between 1:00 PM and 1:45 PM ET, coinciding with the Summit’s lunch break. Launching from Newport Helistop in New Jersey, HELI-D flew along the Hudson River toward Chelsea Piers, where Summit attendees and New Yorkers had an opportunity to see the massive digital screen in action. The aircraft then headed south toward the Statue of Liberty, bringing the display to one of the city’s most recognizable landmarks.
HELI-D returned to the skies later that evening for a second flight featuring content from Byron Allen’s Allen Media Group. The new agreement marks a significant step in HELI-D’s entry into the U.S. advertising market, bringing together its aerial digital display technology and one of the country’s prominent media entrepreneurs.
Unlike traditional billboards fixed to buildings or roadside structures, HELI-D’s technology takes digital out-of-home advertising into the sky, creating a mobile, large-scale display capable of bringing brand messages directly to high-visibility locations, major events and large audiences.
“New York City is one of the most important advertising markets in the world, and there’s no better place to demonstrate what’s possible when digital advertising takes to the skies,” said Simon Powell, Co-Founder and CEO of HELI-D. “Launching with DPAA and The Ad Council, and now working with Byron Allen and his media company, makes this an incredibly exciting debut for us. These partnerships demonstrate the potential of our technology to bring major brands and media content to audiences in an entirely new way.”
The New York debut coincided with the DPAA Global Video Everywhere Summit, which brought together leaders from across the advertising, media and digital out-of-home industries. As a new media partner of DPAA and The Ad Council, HELI-D featured content from both organizations during the afternoon flight, demonstrating how its aerial display can be used for commercial advertising, public awareness campaigns and large-scale brand activations.
With two flights marking its New York City debut and new partnerships spanning the advertising and media industries, HELI-D is positioning its technology as a new addition to the digital out-of-home advertising landscape, offering brands the ability to deliver dynamic content above some of the world’s most recognizable destinations and major events.
About HELI-D
HELI-D is a global leader in aerial digital media, redefining out-of-home advertising through high-impact, data-driven activations in the sky. Combining advanced aviation engineering with the world’s brightest LED display systems, HELI-D transforms airspace into a programmable, measurable communications platform. With operations spanning UAE, Australia, and now the United States, the company partners with major brands, including Microsoft, TAB, and Netflix, to deliver record-setting campaigns that turn attention into action. HELI-D maintains a perfect safety record and offsets ten times its operational carbon emissions through verified sustainability programs.
About Remarkable Media Group
Remarkable Media Group is a global experiential media innovator, specializing in aerial advertising, immersive brand activations and next-level outdoor experiences. With operations across multiple continents, the company transforms sky and space into impactful platforms. From ultra-large-format helicopter-towed banners, drone-banner fleets and sky-typing messages, to night-time video helicopter banners and parachute-deployed product sampling. Whether creating world-first aerial installations or record-breaking brand moments, Remarkable Media Group partners with agencies and forward-thinking brands to amplify impact, tell bold stories and capture attention in the world’s most visible skies. To learn more, visit www.remarkablemedia.com
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SOURCE Remarkable Media
