Wingstop’s Original MVP, three ways to love it: Original Lemon Pepper is joined by new Lemon Pepper Chili Crunch and Lemon Pepper Chili Glaze, launching nationwide Sept. 15
DALLAS, Sept. 9, 2026 /PRNewswire/ — Football season is back, and Wingstop (NASDAQ: WING) is bringing more flavor to fans’ game day rituals with the Lemon Pepper Trio, alongside new ways to fuel the watch party all season long.
For the first time, Wingstop is taking its iconic Lemon Pepper beyond the original dry rub with two bold new expressions crafted by Wingstop’s Flavor Experts, giving fans three ways to get their Lemon Pepper fix:
- Original Lemon Pepper: Zesty lemon and cracked black pepper, the iconic dry rub fans know and love.
- NEW Lemon Pepper Chili Crunch: The signature Lemon Pepper dry rub finished with a crispy Korean chili crunch for craveable texture and a lingering kick.
- NEW Lemon Pepper Chili Glaze: A bright, citrusy glaze with sweet heat, topped with crispy Korean chili crunch for a bold, saucy twist on Lemon Pepper.
The Lemon Pepper Trio will be available exclusively to Club Wingstop members beginning Sept. 10 before launching nationwide on Sept. 15 for a limited time.* Fans can enjoy the trio across Wingstop’s menu, including classic wings, paired perfectly with Wingstop’s housemade ranch.
“Lemon Pepper is an iconic flavor, and Wingstop is proud of the role we’ve played in bringing it to fans around the world,” said Michael Skipworth, President and CEO of Wingstop. “We’ve seen incredible response when we find new ways for fans to experience the flavors they already love, and we’re bringing that same energy to our Lemon Pepper Trio. It’s our biggest play yet for the rituals that make football season so special, with even more to come.”
And because football season is about more than what’s on the field, Wingstop is going big for the fans who make game day a weekly tradition. Introducing the Wingstop Wing Pass**, the ultimate season ticket for the dedicated hosts who turn every Sunday into a full spread.
Each Wing Pass includes up to 18 Watch Party Bundles — one for every week of the regular season — each featuring 20 classic wings in up to four flavors, a large fry and large ranch. With only 100 Wing Passes available, fans can bet these will go as fast as the ranch at their watch party.
Club Wingstop members will need to act fast to purchase a Wing Pass beginning Thursday, Sept. 10 at 12 p.m. CT for only $27.99, the price of a single Watch Party Bundle, exclusively on wingshop.com, before they’re sold out. Passholders will receive a new Watch Party Bundle offer via their account on the Wingstop app every Sunday morning for the 18-week season, ready to redeem for game day.
*Available for a limited time only at participating locations in the U.S. While supplies last.
**See full Wing Pass Terms and Conditions at Wingstop.com/Offers.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 3,000 restaurants worldwide, with approximately 98% of the total restaurant count owned by brand partners. Generating over $5 billion in system-wide sales in fiscal 2025, Wingstop offers made-to-order, always fresh classic and boneless wings, tenders and chicken sandwiches in 12 bold, distinctive flavors, alongside signature sides and iconic housemade ranch and bleu cheese dips. Dedicated to Serving the World Flavor, Wingstop is the Official Chicken Partner of the NBA with a vision to become a Top 10 Global Restaurant Brand. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.
Media Contact
Kyra Harbert
media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
