MIAMI, Sept. 3, 2026 /PRNewswire/ — ViendoMovies, the Spanish–language PayTV channel owned by SOMOSTV (a company chaired by Luis Villanueva and part of SOMOS Group), which programs the best contemporary films produced in Spanish, 24 hours a day and without commercial interruptions, celebrates during the month of September 2026 the twentieth (20th) anniversary of a space that showcases and promotes the cinema that has impacted audiences around the world. ViendoMovies commemorates an outstanding trajectory in Spanish–language television in the United States and Puerto Rico presenting modern and exclusive films, originally produced in Spanish, with high production values, big–screen quality, and the most popular talent from all Spanish–speaking countries. The channel is included in the Hispanic channel packages of major cable and telecommunications companies, strengthening entertainment offerings for the Latino community.
ViendoMovies was launched on September 5, 2006, with a premium profile, elegant on–air presence, and a high–quality graphic package. The channel programs films in High Definition and first–window PayTV releases, not available on other channels or platforms—an important option in times of redundancy in title distribution. With its extensive library, the channel offers, in addition to regular premieres, genre or talent cycles, functioning as a promotional space for modern Spanish–language cinema.
ViendoMovies includes closed captioning in English and Spanish and coverage of events where Spanish–language cinema participates, such as the Oscars, Goya Awards, Ariel Awards, and festivals in Huelva, San Sebastián, Miami, Chicago, and others. The channel includes a significant offering of Video On Demand (VOD) titles, allowing subscribers to enjoy great films whenever they choose.
Before the arrival of ViendoMovies, Spanish–language cinema had limited representation in the market, despite the production capacity of countries with well–developed film industries such as Colombia, Chile, Peru, the Dominican Republic, Argentina, and Spain, among others. The cinema from these countries on the channel, combined with the significant presence of Mexican cinema (for the largest Latino community), provides a balanced offering of origins and genres and represents an important source of revenue for the Spanish–language film industry, supporting its growth and sustainability.
ViendoMovies celebrates national holidays and U.S. festivities, fostering integration and meeting the needs of a community that goes to the movies an average of 3.3 times a year—compared to Asians (2.9) and Whites (2.3)—and represents 24% of box office sales despite being 19% of the population.
Luis Villanueva, President and CEO of SOMOS Group, stated: “Twenty years in such a competitive and dynamic market is an achievement worthy of celebration. Our team established a position that is a source of pride for us, our clients, and our audience. We deliver a channel of the highest quality, competitive with the best, in the most developed television market. Cinema is one of the entertainment options most preferred by Latinos, and with ViendoMovies we enjoy modern productions representative of a cutting–edge industry. We will continue this important mission, which connects us with our roots and language.”
ViendoMovies celebrates more than an anniversary. These are 20 years of permanence, evolution, and connection with its audience as a destination to enjoy the best films originally produced in Spanish. The channel also celebrates Hispanic Heritage Month, from September 15 to October 15, along with the celebration of Mexico’s Independence Day (September 16), featuring productions from that country throughout the day.
ABOUT VIENDOMOVIES: ViendoMovies is a premium Spanish–language PayTV channel programming exclusive contemporary cinema in Spanish, without commercial interruptions, 24 hours a day, in a culturally relevant premium package. ViendoMovies is produced for the Hispanic market in the United States and Puerto Rico and is part of SOMOSTV LLC. For more information, visit https://www.viendomovies.com and https://www.somostv.com
Contact: José Antonio Espinal, jespinal@somostv.net
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SOURCE SOMOS TV
