DALLAS, Sept. 30, 2026 /PRNewswire/ — USA Bobsled/Skeleton (USABS), the national governing body for the bobsled and skeleton in the United States, has named The Uptown Agency as its agency of record.
As AOR, The Uptown Agency leads strategic communications, media relations, brand storytelling, and digital strategy for the organization and its athletes. The scope covers local, regional, national, and international media outreach, athlete and sponsor storytelling, social content, and reputation management across the full quadrennial, including the 2029 World Championships in Park City, Utah, and the 2030 Winter Games in France.
“Bobsled and skeleton athletes train for four years for a run that lasts under a minute,” said Joseph Alexander, CEO of The Uptown Agency. “Our job is to make sure the country knows their names long before they reach the start line. We are honored that USABS has trusted us with that, and we are building a program that keeps these athletes and this organization visible between Games, not just during them.”
The partnership is already underway as USABS begins a new sliding season. The 2026 USA Push Championships take place Oct. 5–10 in Lake Placid, New York. The first competition of the 2026–27 season, Push Championships give athletes the opportunity to demonstrate their speed and power after a long offseason, with hundredths of a second often separating the field.
Although masked, the creative features team member and hometown hero, Sam Allred of Plano. The Uptown Agency is also helping USABS with social efforts featuring athletes like Olympic bronze medalist Jasmine Jones and a partnership with Polar Seltzer.
The Uptown Agency brings a sports communications track record that spans the NBA, Major League Baseball, Major League Soccer, and NASCAR. The agency helped USABS launch their 50 States Strong campaign at the beginning of the 2026 Winter Olympics, which included a video voiced by Josh Lucas, and a track created by SHINDIG Music.
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SOURCE The Uptown Agency
