Ranked as the No. 4 largest real estate franchisor in the nation, United continues to attract successful independent brokerages with a model that delivers autonomy, improved brokerage economics and a durable competitive advantage
Key Highlights
- United Real Estate is ranked No. 4 largest real estate franchisor nationally, and its sister company, United Country, ranks No. 5
- Recent major affiliations with Allison James Estates and Homes, MORE Realty and Premiere Plus Realty have added large operating partners and thousands of realtors to United’s national network.
- United enables independent brokerages to preserve their identity, leadership and culture while gaining national resources.
DALLAS, Oct. 6, 2026 /PRNewswire/ — United® Real Estate (United) has been named to the Franchise Times Top 400 for the 10th consecutive year, earning a decade of recognition among the nation’s largest franchise organizations in systemwide sales.
United’s continued growth points to a shift underway among successful independent brokerages: Operating a real estate company has become more complex and costly, and owners are looking for ways to offer national-level tools and services without giving up their control and culture.
United has provided an efficient and effective roadmap to independents for scaling without assimilating.
Through its affiliation model, brokerages can retain their established company names, leadership and local market presence while gaining access to:
- Best-of-breed technology
- Marketing systems
- Broker and agent development
- Recruiting systems
- Operational support
- National broker network
The result is greater capacity for brokerages to grow without the expense and distraction of building every tool on their own and making it run smoothly for their agents. That approach has recently attracted several substantial independent companies to United.
- Port Charlotte, Florida-based Allison James Estates and Homes joined United in 2026 with 725 agents in seven states and the District of Columbia.
- Portland, Oregon-based MORE Realty, with 900 agents in the Pacific Northwest and Southwest, joined in 2025.
- Naples, Florida-based Premiere Plus Realty, with 1,500 agents, joined in 2024.
Each organization maintained its established identity while gaining United’s national-scale resources and support.
“Independent brokerage owners should not have to give up their identity or culture to have what they need to compete,” said President of United Real Estate Rick Haase. “We respect their legacy, leadership and culture. Our role isn’t to replace them. In fact, we increase our value with their ideas, people and talent.”
“Our priority is to reinforce our affiliated brokerages with better economics, practical technology, proven support systems and a network of operators who help each other succeed. We do all this extremely efficiently, which drives down their operating costs,” added Haase.
United’s growth is also supported by investments designed to improve the financial trajectories of its agents’ and brokers’ careers and lives. Its expanding ecosystem includes:
- BullseyeAI, which reduces administrative work and gives agents and brokers more time for clients and income-producing activities.
- United Residential Investment Program (URESI), which helps agents build wealth as investor-entrepreneurs
- Financial Wellness Program supporting holistic well-being, career longevity, retirement planning and financial stability.
Frequently Asked Questions
What makes United Real Estate different from traditional franchise models?
United Real Estate provides a path for brokerages to “scale without assimilating,” combining national-level scale resources with local identity and independence.
How large is United Real Estate?
United Real Estate is among the top 10 largest national real estate organizations. It operates in 37 states with 170 offices and more than 22,600 agents, generating over 74,000 transactions and $30.3 billion in sales volume in 2025.
What benefits does United Real Estate provide independent brokerage owners?
United helps brokerage owners reduce and control operating costs with “plug and play” technology and marketing systems, access to a collaborative Broker Network, Home Office support and other resources that strengthen their competitive position without losing their company name, culture and leadership.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent compensation model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 37 states with 170 offices and more than 22,600 agents. The company produced over 74,000 transactions and $30.3 billion in sales volume in 2025. For more information, visit our official newsroom and access the full press release, multimedia assets and our latest news at the official United Newsroom.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan, urban and rural markets. Utilizing the cloud-based and recently AI-enabled Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools, producing a significant competitive advantage. The platform realizes over a decade-long investment in data and brokerage technology services and is powered by a 2.6 million listings data warehouse, generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 24,500 real estate and auction professionals across four continents. United Real Estate Group produced 91,700 transactions and $37.0 billion in sales volume in 2025. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.
To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.
Media Contact:
April Gonzalez
United Real Estate
AGonzalez@UnitedRealEstate.com
504-237-3500
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SOURCE United Real Estate
