Longtime Portland-Area Residents Turn Personal Family Experience Into a Mission to Help Local Families Navigate Senior Living Decisions
PORTLAND, Ore., Oct. 5, 2026 /PRNewswire/ — Trua Senior Living Locators, a senior living locator service that helps seniors and their families find living opportunities suited to their individual lifestyle needs, is expanding its compassionate approach to the Portland Metro Area with Trua of Portland. Trua’s personalized guidance is provided at no cost to families, giving them access to knowledgeable support and local resources without adding another financial burden during an already important decision-making process.
The decision to join Trua grew from an experience familiar to many families: suddenly needing to find the right place for an aging parent and having little idea where to begin.
After spending a couple of decades working in the software industry, Cameron Boswell was ready for a new chapter that offered a greater sense of purpose. His own family’s experience searching for senior living for his mother ultimately helped point him in that direction.
“My siblings and I needed to find a place for our mom, and we were overwhelmed,” Boswell said. “We had no idea where to begin. We leaned heavily on family friends who helped us with the logistical and financial decisions. She is living in a great place, but looking back, we got lucky. We knew so little, and we could have easily chosen a place that wasn’t appropriate for her situation.”
When Boswell and his wife, Hilarie, learned about Trua Senior Living Locators, the mission immediately felt personal. It offered an opportunity to take what their own family had experienced and use it to make the process easier and less overwhelming for others.
Trua provides personalized guidance to seniors and their families as they explore senior living opportunities. By taking the time to understand each individual’s needs, preferences and circumstances, Trua helps families identify options that are well suited to the person they love.
Boswell’s experience helping his mother has given him firsthand insight into the questions, uncertainty and emotions families can face. This time, however, he approaches those decisions with the knowledge and resources to help families understand the differences among their options and find a setting that fits their loved one’s individual needs.
For Boswell, success with Trua of Portland will be measured by more than simply growing a business. His goals include developing a comprehensive understanding of senior living options throughout the Portland Metro Area, building meaningful relationships with professionals in the local senior care community and, most importantly, helping families feel relief after what can be an incredibly stressful process.
“I want families to have that profound sense of relief that comes from knowing their loved one is somewhere safe and their needs are being met,” Boswell said. “That’s what makes this work meaningful to me.”
Caring for families throughout the entire process will be central to Trua of Portland’s approach. That means considering more than a person’s immediate care needs. It also means finding an environment that feels like home and helping family members feel comfortable and confident about the decisions being made.
“Caring means advocating for the whole person throughout the process,” Boswell said. “The person we’re helping deserves a smooth transition to a place that feels like home and where their needs are met. Their family deserves to feel comfortable with the decision, too. Our goal is for everyone involved to come away with a sense of peace.”
The Boswell’s have called the Portland Metro Area home for 30 years and have deep roots in the community. They are active members of Rolling Hills Community Church, where Hilarie serves as Women’s Pastor. Over the years, they have also been involved in their children’s schools, and Boswell coached his youngest daughter’s soccer teams when she was growing up.
Now, through Trua of Portland, they hope to deepen those community connections by becoming a trusted local resource for seniors and families facing important decisions about what comes next.
Families and professionals seeking senior living or senior care services for a loved one or patient can learn more by visiting truacares.com/trua-of-portland or calling 503-505-0543
About Trua Senior Living Locators
Trua Senior Living Locators helps seniors and their families identify senior living opportunities that fit their specific lifestyle needs and circumstances. Through personalized guidance, thoughtful consideration of each family’s priorities and a commitment to compassionate service, Trua helps families navigate important senior living decisions with greater clarity and confidence at no cost to them.
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SOURCE Trua of Portland
