Founded in 2001, the independent retailer marks a quarter-century of serving New York’s fine and rare wine community
NEW YORK, Sept. 22, 2026 /PRNewswire/ — Tribeca Wine Merchants, one of New York’s premier destinations for fine and rare wines, has appointed Colangelo & Partners as its public relations agency of record as the retailer celebrates its 25th anniversary.
Established in June 2001, Tribeca Wine Merchants has become a cornerstone of Lower Manhattan, serving generations of collectors, connoisseurs, and wine professionals. Opening just months before September 11, the shop persevered through a six-month closure and subsequently grew alongside the neighborhood’s rebuilding and transformation.
Over the past quarter-century, the retailer has established a global reputation for offering wines of distinct character, integrity, and exceptional provenance. It is widely recognized for its deep expertise in Burgundy, offering sought-after allocations from benchmark estates like Domaine de la Romanée-Conti, Domaine Leroy, and Domaine d’Auvenay, alongside premier emerging producers while championing top-quality producers from emerging regions.
“When we opened in 2001, both Tribeca and the world of fine wine looked very different,” said Ben Aneff, Managing Partner, Tribeca Wine Merchants. “We have had the privilege of growing alongside this neighborhood while watching the wine world become broader, more global and more exciting. Twenty-five years later, we remain a neighborhood wine shop at heart, driven by the same thing: discovering great wine and sharing it with people.” Today, Aneff leads Tribeca Wine Merchants alongside Partner Lauren McPhate.
The shop’s history reflects a broad evolution in fine wine. While the market was once defined primarily by traditional regions like Bordeaux, modern collectors seek curation across Burgundy, Piedmont, grower Champagne, and artisanal producers globally. Tribeca Wine Merchants continues to navigate this changing landscape, pairing classic expertise with ongoing discovery.
“Tribeca Wine Merchants is a quintessential New York story, an independent business with a global perspective that has built its reputation over decades through expertise, relationships and an unmistakable point of view,” said Michelle Erland, Vice President, Colangelo & Partners. “As the company celebrates 25 years, we look forward to honoring that legacy while helping tell the story of where Tribeca Wine Merchants, and fine wine, goes next.”
As agency of record, Colangelo & Partners will lead strategic communications, media relations, and storytelling surrounding Tribeca Wine Merchants’ milestone anniversary and its ongoing role in the fine wine market.
About Tribeca Wine Merchants
Founded in New York City in 2001, Tribeca Wine Merchants is an independent fine wine retailer located in the heart of Tribeca. For 25 years, the shop has served collectors, wine professionals and enthusiasts through a highly curated global selection and a philosophy rooted in discovery, education and personal relationships.
For more information, visit https://tribecawine.com/.
About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for quality results, creativity and a return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns, and implementing trade programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes global, instantly recognizable brands, and passionate, up-and-coming vignerons and distillers, regional and national institutions and technology and e-commerce companies innovating in the beverage alcohol sector.
Media Contact
Sophia Miller
Colangelo & Partners
Smiller@colangelopr.com
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SOURCE Colangelo & Partners Public Relations
