Bringing Fan Experiences, In-Stadium Bites, and Exclusive Swag to Select Buffalo Bills Home Games
MILWAUKEE, Sept. 8, 2026 /PRNewswire/ — Treasure Cave cheese, America’s original cave-aged blue cheese, is bringing bold flavor to Buffalo Bills game days as the Official Cheese of the Buffalo Bills this season. Beginning with the home opener against the Detroit Lions on Thursday, Sept. 17, the brand will connect with fans at the Highmark Stadium Pregame Plaza, building excitement and fueling the crowd with flavorful bites ahead of kickoff.
At the Treasure Cave cheese activation, located within the secure perimeter between Gates C and D, Bills Mafia can try samples of the rich Treasure Cave blue cheese dip & spread, capture one-of-a-kind photos in the immersive “Don’t Fumble the Crumble” Treasure Cave tub with larger-than-life “blue cheese” foam crumbles, and test their tailgate skills with “Flip the Tub,” a lighthearted challenge inspired by classic game-day competitions. Within Highmark Stadium, Treasure Cave blue cheese will be the core ingredient in a house-made blue cheese dip, served throughout the stadium alongside western New York favorites like chicken wings, chicken finger subs, and pizza.
In addition to the home opener, fans will have the opportunity to interact with the Treasure Cave brand at Highmark Stadium’s Pregame Plaza at the Salute to Service game against rivals the Miami Dolphins on Sunday, Nov. 22 and the team’s first-ever Thanksgiving home game against the Kansas City Chiefs on Thursday, Nov. 26, three hours ahead of each game’s kickoff. For fans hoping to score gameday tickets, the Bills will launch the first “Treasure Cave Ticket Tuesday” the week of September 13 and give away two tickets to every home game through the Bills’ social media channels.
“The Bills Mafia bring unmatched energy and pride to every game, and we wanted to create experiences that are just as memorable,” said Samina Kirchen, Treasure Cave cheese brand manager. “Whether fans are taking photos in an oversized blue cheese tub foam pit, playing ‘Flip the Tub,’ or enjoying bites of our blue cheese dip, we’re excited to be part of their game day traditions.”
Treasure Cave cheese products are available locally at Wegmans Food Markets, Tops Friendly Markets and Price Rite, and grocery retailers nationwide. To learn more and find a retailer near you, visit the Treasure Cave brand website at treasurecavecheese.com.
About Treasure Cave
The Treasure Cave brand has a long and rich history as the first commercially produced blue cheese brand in the United States. In 1935, caves in Faribault, Minnesota, were renovated, turning them into a cheese-making facility. The caves provided the right temperature and environment to product authentic, cave-aged cheeses. Born in caves, today, Treasure Cave cheeses are made in a state-of-the-art facility in Almena, Wisconsin, with curing cells that ensure the brand’s blue and gorgonzola cheeses continue to delight consumers after all these years.
For more information on the Treasure Cave brand and to find out where to purchase our products, visit treasurecavecheese.com. To stay up to date on the latest news from the Treasure Cave brand, follow us on Instagram or Facebook.
About Highmark Stadium
Highmark Stadium, home of the National Football League’s Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit buffalobills.com.
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SOURCE Treasure Cave
