Fans can bring their wildest Slurpee-worthy vessel and fill it up for just $1.99
IRVING, Texas, Sept. 10, 2026 /PRNewswire/ — Slurpee® drink fans, it’s time to dig through every closet and cabinet! The day when just about anything can be a Slurpee drink cup is back at 7-Eleven, Inc. The brand’s annual Bring Your Own Cup (BYOC) Day returns for one day only on Saturday, September 19, when customers can fill up their cup with any Slurpee drink flavor for only $1.99 at participating 7-Eleven®, Speedway® and Stripes® stores.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/7-eleven/9365952-en-7-eleven-bring-your-own-cup-day-september-19-2026
A fan-favorite tradition where the cup becomes as fun as the flavors inside, BYOC Day gives customers the chance to bring their craziest container and make it the star of their Slurpee drink run. From popcorn buckets and bike helmets to fish bowls and flower vases – the more unexpected, the better!
Creativity is encouraged, but the rules still count: containers must be clean, watertight, leak-proof and able to stand upright within the 10-inch cutout in stores to ensure they fit under the Slurpee drink dispenser. Whether it’s a trophy, teapot or cookie jar, if it fits, it’s fair game.
“Every year, Bring Your Own Cup Day challenges the definition of what a cup can truly be, and our customers never cease to amaze us,” said Brandon Brown, Senior Vice President, Fresh Foods and Beverages at 7-Eleven, Inc. “For one day only, we’re inviting customers to bring their wackiest cup, fill it with their favorite flavor and show us just how creative a Slurpee run can get.”
For a limited time, 7-Eleven is also bringing back the bold Mountain Dew Slurpee drink, pairing Mountain Dew’s one-of-a-kind citrus taste with the icy refreshment of a Slurpee drink for an exhilarating sip. Consider this the official invitation to give the traditional Slurpee cup a day off and head to participating stores for the occasion.
* Offer valid only on 9/19/26. Limit 1 cup per person. Container must fit within 10-inch cutout. Available while supplies last at participating stores. ©2026 7-Eleven, Inc. All rights reserved.
** Available from 8/27/26 – 10/28/26. Only available at participating 7-Eleven®, Stripes® and Speedway® stores. ©2026 7-Eleven, Inc. All rights reserved.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 12,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.
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SOURCE 7-Eleven, Inc.
