Ferrero reimagines Wonka with four new limited-edition Wonka treats across chocolate and sugar confectionery, and a hunt for digital Golden Tickets
PARSIPPANY, N.J., Sept. 22, 2026 /PRNewswire/ — Hold on to your top hats! The gates to the wonderful world of Wonka are opening once again, so get ready to taste the wonder. Just in time for the holiday season, Ferrero North America is opening the door to a new chapter of Wonka confectionery, beginning with four new limited-edition Wonka treats this November and an exclusive global partnership with Netflix.
Inspired by the imagination, wonder and sense of discovery at the heart of Wonka’s world, the new range is designed to make the ordinary feel a little more extraordinary, delivering unexpected combinations of flavors, colors and textures. From Magic Hat Chocolate Pralines to Oompa Loompa Gummies, some of Wonka’s most recognizable creations have jumped from page and screen to shelf – bringing pure imagination to life.
In the world of Wonka, every treat holds a twist, and any one of them could lead to a Golden Ticket. Simply scan the QR code on any treat or visit Wonka.com to begin an immersive digital unwrapping experience and enter for a chance to win. Golden Ticket winners will receive an unforgettable trip for four to the brand-new Netflix House located on the Las Vegas Strip, opening in 2027. Plus, additional instant-win prizes are waiting to be discovered.
“Wonka’s newest treats are uniquely crafted to capture the timeless magic that so many people know and love,” said Kelly Flaherty, Cross Category Marketing & Innovation, Ferrero USA. “As we begin this exciting new chapter for Wonka, we’re inviting the young at heart to experience the imagination and unexpected delights that have made the brand so beloved, reimagined through a collection of delicious new treats. And who knows? You might be the next Golden Ticket winner.”
Four Magical Creations from Wonka’s Factory
- Wonka Magic Hats Chocolate Pralines: Wonka Magic Hats combine delicious chocolate shells with delectable fillings. From familiar favorites to delightfully unexpected combinations like Caramellion and Magenta Elixir, each bring a touch of Wonka wonder to shared moments with friends and family.
- Wonka Purplypurple Milk Chocolate Bar: A smooth milk chocolate bar with an enchanting purple caramel-flavored filling. Alongside unmistakable Wonka purple, the Wonka chocolate bar features special Wonka iconography, bringing the playful world of Wonka to life.
- Wonka Magic Garden Chewy Ropes: Discover chewy, lime-flavored candy ropes with a lemon-flavored center, creating a tangy combination with plenty of citrus punch. The contrasting textures of chewy on the outside and soft on the inside make each bite more intriguing.
- Wonka Oompa Loompa Gummies: These fruity blueberry and strawberry-flavored gummies are shaped like beloved Oompa Loompas and release a burst of liquid raspberry-cola flavor, adding a unique fruity-fizzy twist to every bite.
*All products made without any artificial colors.
While this first limited-edition Wonka range arrives on shelves this November, the story is just beginning. Inside the Wonka Wonder Laboratories at Ferrero, new inventions, unexpected twists and plenty more whimsy are taking shape. Follow @Wonka_USA on social media for the latest updates and be among the first to discover what’s next. While you wait, stream Wonka’s The Golden Ticket on Netflix beginning September 23 and discover the inspiration behind these delicious new treats.
NO PURCHASE NECESSARY. Open to 50 U.S./D.C. 21+. Ends 7/31/27. For rules, visit www.Wonka.com. Sponsors: Ferrero U.S.A., Inc. & Wells Enterprises Inc.
About Wonka®
The Ferrero Group holds the exclusive confectionery rights to the Wonka brand since its acquisition in 2018. Combining Ferrero’s expertise in confectionery with the creativity, imagination and sense of wonder long associated with Wonka, Ferrero has developed a growing portfolio of products featuring distinctive flavours and engaging formats. Through seasonal and cross-categories experiences, Ferrero continues to bring the magic of Wonka to consumers around the world. For more information visit wonka.com
About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.
Media Contact: Jaclyn Giuliano, jaclyn.giuliano@omc.com
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SOURCE Ferrero North America
