Available exclusively at Whole Food Market in two varieties, the new ready-to-bake cookie dough brings a light yet satisfying crunch to the brand’s refrigerated cookie dough
LOS ANGELES, Oct. 19, 2026 /PRNewswire/ — Sweet Loren’s, the #1 natural refrigerated dough brand in the US, is bringing a first-of-its-kind crunch to the refrigerated dough aisle with the launch of its Thin & Crispy Cookie Dough. Created for cookie lovers who prefer a thinner, crispier cookie, the new ready-to-bake collection brings a distinctly different cookie experience to the refrigerated dough aisle. Available in Chocolate Chunk and Double Chocolate, Sweet Loren’s Thin & Crispy will launch exclusively at select Whole Foods Market stores in October 2026.
“We’ve always believed better baking means never having to choose between incredible taste and ingredients you feel good about,” said Loren Castle, Founder and CEO of Sweet Lorens. “Thin & Crispy brings something completely different to the refrigerated dough aisle – a light, satisfying crunch from edge to edge, with the convenience and trusted ingredients people expect from Sweet Loren’s. We’re excited to launch it at Whole Foods Market and give cookie lovers another delicious reason to rethink what ready-to-bake dough can be.”
Designed for however the craving strikes, the pre-portioned refrigerated dough can be baked in a conventional oven or toaster oven – whether it’s one freshly baked cookie or an entire tray, with no mixing, measuring or cleanup. Both varieties are Non-GMO, certified gluten-free, dairy-free, and free from the top nine major food allergens.
The new line, with only 100 calories per serving, will be available in two varieties:
- Chocolate Chunk: A classic thin and crispy cookie loaded with rich chocolate chunks in every bite.
- Double Chocolate: A deeply chocolatey cookie with brownie-inspired flavor and a delicate, satisfying crunch.
Thin & Crispy is the latest example of how Sweet Loren’s is reimagining refrigerated dough for today’s modern baker. Following the introduction of ready-to-bake oatmeal bars and scones earlier this year, the brand continues to expand beyond traditional cookie dough with new formats, textures and occasions, all designed to deliver crave-worthy, fresh-baked experiences with the convenience and trusted ingredients consumers expect from Sweet Loren’s.
Sweet Loren’s Thin & Crispy Cookie Dough will be arriving at select Whole Foods Market stores in October 2026. Availability and timing may vary by store. Consumers can visit Sweet Loren’s store locator for current availability.
To learn more about Sweet Loren’s and its full product portfolio, visit www.sweetlorens.com.
About Sweet Loren’s
Sweet Loren’s is America’s #1 natural ready-to-bake refrigerated dough brand, combining delicious taste, convenience, and trusted ingredients. Founded in 2012 by Loren Castle, the brand offers a growing portfolio of cookie dough, puff pastry, oatmeal bars, scones, and more — all made with simple, trusted ingredients that are free of artificial colors & dyes and are a great option for people with food sensitivities. Available in the refrigerated dough section of more than 30,000 retailers, Sweet Loren’s proves that feel-good food can taste great, delivering easy, crave-worthy products for the modern baker. For more information, visit www.sweetlorens.com.
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SOURCE Sweet Loren’s
