PARIS, Oct. 22, 2026 /PRNewswire/ — A report from iQingdao: From October 17 to 21, 2026, SIAL Paris was held. Seizing opportunities in the global food market, the Qingdao Council for the Promotion of International Trade (CCPIT Qingdao) built an overseas exhibition and matchmaking platform. It organized 16 local food foreign trade enterprises to participate under the unified brand of Superior Products of Qingdao. The high-standard custom booth boosted the brand’s recognition across Europe and facilitated face-to-face negotiations between local firms and overseas buyers, yielding fruitful trade results.
As a bellwether for the global food and beverage sector, SIAL Paris set new records this year. Covering 280,000 square meters, the exhibition hosted 8,000 exhibitors and drew 300,000 professional buyers from over 200 countries. The 151.5-square-meter custom booth of Superior Products of Qingdao showcased more than 10 types of local specialties including baked nut products, chili goods, frozen fruits and vegetables and canned fruits. Representatives from major European retail chains such as Auchan (France), Rewe (Germany) and Iceland (UK) visited the booth. The delegation received over 1,100 business visitors and secured intended orders worth approximately 82 million yuan.
Qingdao boasts a solid food and beverage industry with complete deep-processing chains and mature cold-chain logistics, forming distinctive industrial clusters. The joint overseas exhibition unifies brand strength instead of isolated corporate outreach. Local food enterprises deliver safe, high-quality food products worldwide relying on refined craftsmanship and strict quality control.
Since the start of this year, CCPIT Qingdao has arranged overseas exhibitions including the Seoul Food Show, Cologne Tire Show, Panama Auto Parts Show and SIAL Paris for Superior Products of Qingdao, covering key sectors such as food, tires and auto parts. These events have attracted more than 4,000 visitors and generated intended orders exceeding 360 million yuan, helping local enterprises understand overseas market demands and connect with global buyers.
Moving forward, CCPIT Qingdao will keep optimizing full-cycle exhibition services, select premium booths, build high-quality exhibition spaces and deliver precise buyer-seller matching. It will help Qingdao’s foreign trade enterprises explore overseas markets and secure orders, stabilizing and upgrading the city’s foreign trade.
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SOURCE Iqingdao
