New survey reveals two-thirds of Americans at least sometimes regret their lunch choice
This Halloween season, listen to your SUBconscious and confess at LunchtimeHorrors.com for a chance to receive a $15 Subway® eGift card that you can use towards a free Footlong*
MIAMI, Oct. 12, 2026 /PRNewswire/ — This Halloween, Subway® is inviting Americans to confess the lunchtime horrors they’ve had elsewhere and serving up the antidote: thousands of free, freshly prepared Footlongs.
The $20 smoothie that left you hungry. The $25 salad that wasn’t worth it. The greasy burger that weighed you down. Lunch regret has plenty of company: 66% of U.S. adults say they at least sometimes regret their lunch choice, according to a new Subway-commissioned survey.**
Subway is inviting everyone who has a lunch horror to confess at LunchtimeHorrors.com Oct. 12 through 16 for a chance to receive one of thousands of $15 Subway eGift cards that can be used to purchase a Footlong featuring freshly sliced meats, loads of veggies and bread baked daily. Full terms can be found at LunchtimeHorrors.com.
The giveaway builds on Subway’s new Feed Your SUBconscious™ brand platform, launched in September, featuring actor and comedian Will Arnett as the inner voice steering you toward a better food option: a freshly prepared meal at Subway.
“We make sandwiches, not time machines. But we can give people something to look forward to at their next lunch,” said Jeff Klein, Chief Marketing Officer, Subway. “Feed Your SUBconscious is an invitation to listen to that inner voice that knows what you really want. This Halloween, we’re giving Americans a chance to act on it, with thousands of freshly prepared Footlongs on us.”
“As your SUBconscious, I’m here to remind you how much you want a freshly made Subway Footlong,” Arnett said. “This Halloween, they’re giving away thousands of them. I could say more, but ‘free Footlong’ really does most of the work.”
Among the reasons Americans say they’ve regretted a lunch choice:**
- 34% say what they ate didn’t fill them up.
- 28% say it wasn’t worth what they paid.
- 35% say they ate unhealthy food.
Also, 70% of U.S. consumers say they regularly skip lunch at least once a week.
This Halloween, let the skeletons out of your lunchbox. Confess and find full giveaway terms at LunchtimeHorrors.com.
About Subway® Restaurants
Subway serves freshly made, customizable meals to millions of guests every day. Each order is handcrafted with crisp veggies, freshly baked bread, and simple, quality ingredients to keep guests energized. Around the world, Subway’s thousands of restaurants are independently owned and operated by thousands of dedicated franchisees who serve their local communities with great-tasting, accessible food at a compelling value. Subway® is a globally registered trademark of Subway IP LLC or one of its affiliates. © 2026 Subway.
*NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age and older. Void where prohibited by law. Promotion starts at 12:00 p.m. ET on 10/12/26 and ends at 11:59 p.m. ET on 10/16/26. 5 entry periods. 1,000 $15 digital Subway® Gift Cards available to be won per entry period. Subject to Official Rules, including how to enter, all entry period dates, prize details, and restrictions, click here. Sponsor: Subway Franchisee Advertising Fund Trust Ltd. 1 Corporate Drive, Suite 1000, Shelton, CT 06484
**Subway commissioned a survey conducted by Big Village among a sample of 1,010 U.S. adults aged 18 or older. The omnibus study was fielded online and conducted among a demographically representative sample of the U.S. population. The survey was fielded from September 25-28, 2026. Final data are weighted to ensure reliable and accurate representation of the total U.S. population.
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SOURCE Subway Restaurants
