Co-branded banking program will connect everyday purchases with support for trails across Washington
WASHINGTON, Nov. 10, 2026 /PRNewswire/ — Sound Credit Union (Sound) and Washington Trails Association (WTA) today announced a three-year strategic partnership that brings together everyday banking, outdoor recreation, and support for Washington State trails.
Expected to launch by April 1, 2027, the program will feature WTA co-branded Sound debit and credit cards. People who open a qualifying checking account or are approved for a qualifying credit card will receive a complimentary one-year membership to WTA.
Every swipe, tap or purchase made with the co-branded debit or credit card will help support Washington’s trails. Through the program, Sound will contribute five cents per transaction to WTA, with a minimum annual commitment of $50,000.
“We’re excited about this partnership. Sound and WTA are both deeply connected to Washington State and the communities we serve. This is a unique opportunity to give our members a simple way to support Washington’s trails through something they already do every day,” said Ryan Zilker, EVP and Chief Growth Officer. “I love that we can create a great banking experience for our members while also helping WTA continue the important work they do across our state.”
Washington Trails Association works to connect people with the outdoors while protecting and sustaining trails and public lands. The organization is guided by its vision of “Trails for everyone, forever.”
“WTA’s mission is built on the belief that everyone deserves access to the outdoors, and that protecting trails and public lands is a shared effort,” said Jaime Loucky, CEO, Washington Trails Association. “That’s why we are thrilled to partner with Sound Credit Union, an organization that shares our deep commitment to Washington State and the communities who drive and support our work. This card will give people a tangible way to invest in trails with every purchase — helping ensure Washington’s public lands remain well-maintained and accessible to everyone for generations to come.”
The organizations also plan to create opportunities for Sound members and employees to engage with WTA through volunteer trail activities and other community experiences.
The partnership was developed with support from Adam Broetje, CEO of Odd Dog Media, Sound’s search and marketing partner. Broetje helped to bring the organizations together and has worked with both teams to shape the partnership and launch strategy.
The program is expected to launch in spring 2027, ahead of Washington’s peak hiking and outdoor recreation season.
About Sound Credit Union
Sound Credit Union was founded in 1940 and today is one of Washington State’s largest credit unions. With 26 full-service branch locations throughout the Puget Sound area, Sound provides their over 187,000 members with authentic and trusted financial support and services. Sound is driven by the purpose of standing with members, employees and the community through all waves of life. Learn more at soundcu.com.
About Washington Trails Association
Washington Trails Association (WTA) is the nation’s leading state-based hiking and trail maintenance organization powered by the passion and dedication of hikers. Every year over 5 million outdoor enthusiasts come to us for education, inspiration and opportunities to protect and advocate for public lands. Together we work to ensure that Washington’s trails remain sustainable and accessible to everyone for generations to come. By fostering a welcoming environment and engaging with the hiking community, WTA is committed to maintaining an inclusive organization where everyone feels valued, represented and able to contribute to the future of trails. Learn more at wta.org.
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SOURCE Sound Credit Union
