BIRKIRKARA, Malta, Oct. 20, 2026 /PRNewswire/ — At The European Global Business Awards 2026, Soft2Bet, a leading B2B provider of tech solutions, claimed three awards that highlight our commitment to advanced platform technology, seamless global operations, dedicated technical support, and cutting-edge gamification.
As technological innovation and сomprehensive platform infrastructure continue to drive the evolution of the global entertainment industry, the seamless integration of advanced software and engaging user experiences has become essential for sustainable business growth. In recognition of its contributions to these technological advancements, Soft2Bet has received three awards at The European Global Business Awards 2026.
These categories reflect a vision that stretches far beyond conventional boundaries. Rather than operating within the confines of a single sector, Soft2Bet integrates tailored user experiences, global tech infrastructure, and casual gaming mechanics into a unified digital entertainment ecosystem. Our entertainment application and core platform thrive on cross-industry innovation. By bringing external technological advancements inward, we do not just support brands, we redefine the entire user experience, transforming everyday digital interactions into seamless entertainment journeys on a global scale.
Soft2Bet received the following three awards:
- Global Excellence in Gamification & Player Engagement 2026, recognising its gamification solution, MEGA, and Soft2Bet’s work on player journeys across all entertainment verticals
- Outstanding Global Operations & Customer Support 2026, highlighting the operational and support teams working with brands across multiple markets
- Best iGaming Platform & Technology Innovation 2026, recognising Soft2Bet’s B2B platform and in-house technology for all entertainment verticals.
Reflecting on the awards, Ohad Straschnov, Vice President of Compliance at Soft2Bet, commented: “For Soft2Bet, this recognition proves that true innovation happens when you step outside conventional industry boundaries. Our core mission is to elevate the digital entertainment landscape by building experiences that have never been seen before. To achieve this, we are consistently drawing in the brightest minds, the strongest global partners, and the most advanced cross-industry technologies. This cross-pollination of ideas is what allows us to set entirely new standards in engagement, platform architecture, and operational excellence.”
Charles Isitt, CEO of The European, added: “Soft2Bet is setting a new benchmark for the global entertainment sector. Their ability to deliver a flawless user journey through advanced gamification, backed by world-class platform technology and dedicated customer support, made them the clear choice for these awards. We are proud to recognize their outstanding contribution to the digital ecosystem.”
The European Global Business Awards 2026 reflect Soft2Bet’s continued work across product, technology and service delivery. For brands entering new markets or moving from older systems, Soft2Bet brings together its turnkey platform, MEGA integration, native app delivery and customer support teams. The company remains focused on product control, localisation and long-term engagement across igaming.
About Soft2Bet
Soft2Bet is a leading provider of turnkey technology solutions, delivering high-quality software products and services for digital enterprises. The company is known for its MEGA, which is proven to enhance user retention and engagement. Soft2Bet has successfully powered numerous digital platforms and holds 23 regulatory licenses globally.
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