NEW YORK, Sept. 10, 2026 /PRNewswire/ — SEW BRANDED, a New York based brand marketing consultancy, has been awarded the 2026 Summit Creative Award (SCA) within the Public Awareness & Advocacy category for its Kindness is Cool® PSA as announced by the Summit International Awards, earning recognition out of more than 5,000 entries from 24 countries.
The PSA was created for the Luisa Diaz Foundation, which uplifts communities by elevating kindness, empowering individuals and supporting grassroots organizations guided by the belief that Kindness is Cool® to inspire change and transform lives. The powerful PSA, directed by Scott Woodward, features iconic New Yorkers including Candace Bushnell, Nicole Miller, Julia Haart, Dina and Aliana Lohan, Nick Adams, Brandon Cole Bailey, Patrick McMullan, and Luisa Diaz to shift the narrative and redefine kindness—not as a weakness, but as a strength. You can view the iconic campaign HERE.
“Being awarded the SCA by the Summit International Awards jury is an honor and we are grateful for the recognition, which gives more voice to this public awareness campaign, an important social construct that models kindness in our families and communities, while affirming that the kindest person in the room is always the strongest. I am thrilled to support the foundation’s belief that kindness is inherently a strength and leadership attribute that should be celebrated rather than be diminished or considered a weakness,” said Scott Woodward, SEW BRANDED founder.
“It’s meaningful when the industry recognizes your work for excellence and when that work changes people’s lives for the better. The campaign has been an opportunity to use our collective voices for good and lean into our own kindness practices with joy,” said photographer Patrick McMullan, who is featured among other diverse New Yorkers espousing, kindness is cool and encouraging others to join the movement.
The PSA opened the Luisa Diaz Foundation’s annual New York gala at Cipriani last year in addition to running across multiple social media platforms and on network television. Woodward, who wrote, produced and directed the PSA, was a recipient of a Kindness is Cool® Award alongside fellow honoree Julia Haart for his significant career work within this social impact space on other high-profile campaigns modeling a kinder world within schools and communities.
SEW BRANDED first received the Summit International Creative Award (SCA) best of show in 2014 for its multidisciplinary campaign #Together featuring One Direction within the same category. In 2012 it created Lady Gaga’s Born This Way Foundation’s Kindness Campaign, which raised funds for anti-bullying education and promoted youth empowerment in schools across America.
ABOUT SEW BRANDED
SEW BRANDED is a New York based brand marketing consultancy that creates innovative branded content via a 360-degree holistic approach to brand building. World-class brand design teams develop traditional and non-traditional experiential platforms for multiple mediums to position new brands and re-position existing brands. Its expertise lies in social impact, luxury, lifestyle, fashion, and aspirational imaging for an eclectic client roster across diverse sectors. Scott Woodward is Founder, CEO & Chief Creative Officer: https://sewbranded.com/
ABOUT SUMMIT INTERNATIONAL AWARDS
The Summit Creative Award (SCA) is widely recognized for its prestige worldwide and is a coveted honor for selected recipients, serving as the industry benchmark of excellence. The Summit International Awards (SIA) organization is dedicated to furthering excellence in the marketing communications industry as the oldest and most prestigious organization that administers an advertising award exclusively for agencies with limited billings, rewarding only those firms whose work exemplifies the best in its class: https://www.summitawards.com/
ABOUT LUISA DIAZ FOUNDATION
The Luisa Diaz Foundation uplifts communities by elevating kindness, empowering individuals and supporting grassroots organizations. Guided by its trademarked belief that Kindness is Cool®, the organization inspires change, creates hope, and transforms lives amplifying positive social change. The Luisa Diaz Foundation is built on the belief that every act of kindness, no matter how small, has the power to spark lasting change and be a force that heals, uplifts, transforms and educates in our schools and communities: https://luisadiazfoundation.org/
CONTACT: info@sewbranded.com
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SOURCE SEW BRANDED
