Chief Revenue and Marketing Executive Brings Two Decades of Growth, Digital and Customer
Strategy Leadership
SALT LAKE CITY, Sept. 9, 2026 /PRNewswire/ — Sorenson today announced the appointment of Scott Cederbaum as Head of Marketing, effective August 10, 2026. Cederbaum brings more than two decades of experience leading growth, brand transformation, revenue strategy, and customer engagement for global organizations across education, technology, consumer products, and subscription-based businesses.
As Head of Marketing, Cederbaum will lead Sorenson’s global marketing strategy, brand development, demand generation, customer lifecycle marketing, and market positioning efforts. He brings experience accelerating growth, modernizing marketing organizations, and building data-driven strategies that connect customers with meaningful solutions.
“Sorenson is at an exciting point in its evolution as accessibility, communications technology and AI continue to converge,” said Kevin Keleghan, Chief Executive Officer of Sorenson. “Scott brings a rare combination of marketing, growth and revenue leadership, along with a deep understanding of how to connect innovation with the people it is meant to serve. His experience will help us expand Sorenson’s reach, deepen engagement with the communities we serve, and accelerate the next phase of our growth.”
Most recently, Scott served as Chief Revenue Officer at Blueprint Prep, where he led enterprise-wide revenue strategy, marketing, sales, pricing, and customer growth initiatives. Throughout his career, he has served as a CMO and in other senior growth and revenue leadership roles building and scaling marketing organizations, leading digital transformation initiatives, strengthening customer acquisition and retention strategies, and leveraging data, analytics, and emerging technologies to drive sustainable growth.
“My years in education technology shaped how I think about the role companies can play in expanding access and opportunity,” said Scott Cederbaum. “That experience gave me a deep passion for work that has a meaningful impact on people’s lives, and I’m excited to bring that same commitment to Sorenson and the Deaf, DeafBlind and Hard of Hearing communities we serve. I look forward to working alongside Sorenson’s talented team and these communities to build on the company’s strengths and drive the next chapter of growth and innovation in accessible communications.”
To learn more about Sorenson’s accessible communications solutions and commitment to the Deaf, DeafBlind and Hard of Hearing communities, visit www.sorenson.com/careers.
Media Contact:
Ann Norman
anorman1@sorenson.com
About Sorenson Communications
As the leading language services provider, Sorenson combines innovative, patented technology with world-class sign language interpreters to deliver clear, seamless communication for Deaf, DeafBlind and Hard of Hearing communities. The company offers a portfolio of solutions that includes Video Relay Service (VRS), VRS for Zoom and the Lumina Video Phone. For people who are Hard of Hearing, CaptionCall provides the clarity and confidence to stay connected. Sorenson’s business solutions include Video Remote Interpreting (VRI), On-Demand VRI and on-site interpreting. Sorenson Forum helps enterprises make communication more accessible for employees and customers. Sorenson’s AI Sign Language Translation capabilities enable real-time communication between users of sign languages and users of spoken languages in everyday interactions where an interpreter may not be available, making sign language access available in more places and moments. Each year, Sorenson enables hundreds of millions of conversations for our customers’ unique communication needs. Sorenson is a portfolio company of Ariel Alternatives and is committed to operating responsibly by actively managing and reducing its environmental impact. To learn more, visit www.sorenson.com or es.sorenson.com.
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SOURCE Sorenson Communications, LLC
