Five days. 60,000+ industry professionals. 122 countries. $9.8 billion in buying power. 70 million social views. One place where the global music industry comes together to shape what’s next.
CARLSBAD, Calif., Sept. 9, 2026 /PRNewswire/ — NAMM (The National Association of Music Merchants), the world’s largest not-for-profit music trade organization, today announced that registration ( is now open for The 2027 NAMM Show, taking place January 26–30, 2027, at the Anaheim Convention Center in Anaheim, Calif. Register for The 2027 NAMM Show: https://www.namm.org/thenammshow/registration-process
For five days, the global music industry will converge in Anaheim for the most consequential week on the music products calendar — bringing together the people, products, ideas and experiences shaping the future of music and live entertainment. The 2027 NAMM Show will unite manufacturers, retailers, distributors, artists, creators, technology professionals, educators, media, influencers and industry leaders for business, product discovery, professional development, live music, networking and celebration.
The main exhibition floors open January 28–30 for three days of immersive brand experiences, product launches, hands-on demonstrations, business meetings, creator engagement and discovery across the global music products landscape. The experience begins two days earlier, with education, professional development, networking, special events and industry gatherings beginning Tuesday, January 26.
Following three years of transformation — and building on the momentum of NAMM’s milestone 125th anniversary celebration in 2026 — The 2027 NAMM Show is bigger in ambition and broader in reach than ever before. It is no longer simply a trade show. It is the global platform where commerce, content, education, innovation, creator culture, professional development and industry celebration converge.
“The NAMM Show has evolved into a global platform that brings together the people, products and ideas shaping the future of music,” said John Mlynczak, NAMM president and CEO. “The 2027 show builds on that momentum with more opportunities to do business, experience incredible brands throughout the show and the diversity of our industry, connect with live musical performances and content creators, plus celebrate the achievements of our global industry throughout the entire week.”
For brands, retailers and professionals, The NAMM Show is where business gets done, relationships are built and the next opportunities emerge. But the audience is no longer limited to buyers and sellers.
The 2027 program expands that opportunity with new summits and experiences designed for the full breadth of the global music community — from entrepreneurs and executives to retailers, artists, educators, engineers, creators and technology professionals.
Across the NAMM campus, attendees will experience performances and appearances from emerging artists, creators, celebrated performers and industry icons, celebrating the music, technologies, products and people that make the entire ecosystem possible.
The past three NAMM Shows have featured artists and groups including Jon Batiste, Jacob Collier, Queen Cora, Billy Corgan, Green Day, Primus, Charlie Puth, Chad Smith, Lindsey Stirling, Jack White and Victor Wooten.
The music industry is changing faster than ever. New technologies are transforming how music is created. Creators are reshaping how products are discovered. Global markets are opening new opportunities. And the boundaries between music, technology, entertainment and content continue to disappear.
Members and qualified industry professionals are encouraged to register now and begin planning their experience for the global music industry’s can’t-miss week in Anaheim.
Register for The 2027 NAMM Show: https://www.namm.org/thenammshow/registration-process
For information about The 2027 NAMM Show and the Show’s digital brand experience please visit https://exhibit.namm.org/
For more information about The 2027 NAMM Show: https://www.namm.org/thenammshow/attend
Media Contact:
Josh Vittek
760-505-5674
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SOURCE NAMM
