NAPLES, Italy, Aug. 19, 2026 /PRNewswire/ — A successful educational tour organised by ANICAV – the Italian Association of Canned Vegetable Industries – and co-funded by the European Commission has concluded in Italy to promote the rich heritage of Italian canned tomatoes in the UK. This initiative showcased the essence of Italian cuisine to a select group of 13 British opinion leaders, media representatives, and influencers.
During their time in Italy, the participants enjoyed an immersive experience including visits to lush tomato fields, where they learned about the cultivation and harvesting processes. They toured state-of-the-art tomato processing facilities, gaining insight into the meticulous methods used in creating high-quality canned tomatoes.
The tour also featured engaging masterclasses led by renowned chefs, allowing attendees to delve into the art of Italian cooking. Hands-on pizza sessions enabled participants to craft authentic Neapolitan pizzas, honing their skills and appreciating the delicious nuances of the ingredients. During the tour, tasting menus inspired by Neapolitan culinary traditions showcased the versatility of Italian canned tomatoes.
In addition to these unique culinary experiences, the UK guests explored the major attractions of Naples and its surroundings, immersing themselves in the local culture and heritage that influences Italian cooking traditions.
“This tour has been a fantastic opportunity to bridge cultures and share the flavours of Italy with our British guests,” said Giovanni De Angelis, ANICAV’s General Director. “We are excited to see how they will share their experiences and promote Italian canned tomatoes within their community.”
The positive impact of the experience was reflected in feedback from the participants, who expressed enthusiasm about sharing what they had discovered and bringing a taste of Italy back to the UK. As one participant commented:
“Being able to visit the farms, see the production first hand and experience the ingredients and the culture behind them first hand made the trip particularly special. We came home with endless inspiration”.
The initiative aims to strengthen the culinary connection between Italy and the UK, highlighting the significance of high-quality Italian products and the unique Italian food tradition that is now recognised by UNESCO as an intangible cultural heritage.
For more information about the campaign and to explore the flavourful world of canned tomatoes, visit https://redgoldfromeurope.co.uk/
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