Firm posts record third-quarter sales, approximately $80 billion in client assets, and a 20% revenue increase over two years.
NEWARK, N.J., Nov. 12, 2026 /PRNewswire/ — Prudential Wealth Advisors, Prudential Financial, Inc.’s (NYSE: PRU) U.S. financial advisory and wealth management business, announced today it continues to build on strong business momentum in 2026, achieving record quarterly sales while attracting experienced financial advisors from leading wealth management firms. The business currently supports more than 3,000 financial advisors serving nearly 4.3 million individual clients nationwide.
Record sales performance reflects Prudential Wealth Advisors’ continued transformation into a modern wealth management organization. Prudential Wealth Advisors had approximately $1.4 billion in third-quarter 2026 sales, marking the highest quarterly sales result in the organization’s history. In September the business also recorded its highest monthly sales result to date.
Total revenue has increased by 20% over two years. Advisors at Prudential Wealth Advisors oversee more than $80 billion in total client assets, a significant increase from nearly $50 billion just four years ago. Prudential Wealth Advisors’ commitment to advisors who join the organization includes the right balance of independence and support, expanded investment solutions through its strategic relationship with LPL Financial, an award-winning technology platform, robust leads programs enhanced by AI, and dedicated expert coaching and support from local leadership, whose primary goal is helping advisors grow their business.
“Our record performance reflects the investments we’ve made to transform Prudential Wealth Advisors into a competitive wealth management organization,” said Patrick Hynes, president of Prudential Wealth Advisors. “Meeting the changing needs of financial advisors and their clients has been and will continue to be our first priority. To do this, we’ve combined Prudential’s strength and stability with expanded investment capabilities, modern technology, and greater flexibility. These results validate our strategy to modernize the business, proving that thoughtful investment and innovation can drive meaningful growth for the future.”
Prudential Wealth Advisors’ growth comes at a time when an influx of experienced financial advisors continues to seek a platform that supports long-term business growth. More than 450 experienced financial advisors looking for the right balance of support and independence have joined Prudential Wealth Advisors in the past 18 months, including established wealth managers from Raymond James, JPMorgan, Ameriprise, and Morgan Stanley.
“Experienced advisors are looking beyond transition packages and recruiting offers for an organization that combines institutional resources, business development support, and local leadership,” said Terri Kinsella, head of recruiting for Prudential Wealth Advisors. “To advisors asking where they can build the strongest business for the future, our answer is a platform that combines the resources, leadership, technology, and support advisors need to grow, deepen client relationships, and optimize the long-term value of their businesses.”
Prudential Wealth Advisors’ strategic relationship with LPL Financial continues to expand investment and wealth management capabilities, creating new avenues for advisor growth.
This collaborative alliance combines Prudential’s reputable brand, client acquisition programs, and advisor support culture with LPL’s market-leading technology and operational infrastructure — creating a unique and scalable environment for success.
Prudential Wealth Advisors is investing heavily in its wealth management recruiting capabilities, and provides a coordinated approach to advisor transitions, with dedicated transition support and experienced professionals supporting advisors every step of the way. The team supplies clear onboarding guidance to help advisors and clients navigate the transition process. Results include reduced disruption, allowing advisors to remain focused on their clients.
“The financial advice industry is experiencing tremendous change, creating extraordinary opportunities for advisors prepared to grow,” concluded Hynes. “Prudential Wealth Advisors has built an organization, backed by Prudential, designed to help experienced advisors grow and serve more clients. It’s an exciting time to be here, and I encourage anyone thinking about making a change to reach out. I know they’ll be glad they did.”
ABOUT PRUDENTIAL WEALTH ADVISORS
Prudential Wealth Advisors is Prudential Financial, Inc.’s U.S. financial advice and wealth management business, supporting more than 3,000 financial advisors across the country. Backed by local field leadership and the resources of Prudential and LPL, the business enables advisors to build and grow their practices while helping individuals, families, and businesses pursue their financial goals through personalized advice and comprehensive wealth management, investment, retirement, and protection solutions.
For more information, please visit advisors.prudential.com.
ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of Sept. 30, 2026, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for over 150 years. For more information, please visit news.prudential.com.
MEDIA CONTACT
Mike Klein
732-742-4032
michael.klein@prudential.com
© 2026 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
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SOURCE Prudential Wealth Advisors
