ATLANTA, Oct. 15, 2026 /PRNewswire/ — Restaurants are bringing their dishes to life like never before courtesy of groundbreaking new menu technology by Popmenu. The company’s new Spotlight Menu pairs its signature SEO and AEO with Instagram-style dish videos to help restaurants rank high in Google and AI searches and boost orders.
Nearly a decade ago, Popmenu reinvented the restaurant menu, replacing static lists with a visual, interactive, mobile-first experience that drives more traffic and sales. Now serving 12,000+ restaurants globally, Popmenu is once again reimagining menus to reflect how guests prefer to consume digital content today.
Restaurants can build the vibe they want and stand out from competitors and third-party marketplaces by:
- Showcasing a highlights reel with mouthwatering videos of featured dishes, loyalty rewards, the restaurant’s story, and more.
- Providing all the information guests need to choose a dish: photos, videos, reviews posted through their website and Google, allergens and nutritional information.
- Promoting events, specials and more through a menu ads reel.
- Leveraging AI to enable guests to search the menu using text prompts.
View the new menu experience at this link.
“Bringing an Instagram or TikTok feel to your menu helps you compete at a much higher level for customers choosing their next dining destination, especially among younger consumers who have grown up immersed in short-form videos and other engaging content,” said Brendan Sweeney, CEO and Co-founder of Popmenu. “Guests instantly get a taste of what they’ll experience at your restaurant. If I’m scrolling and come across a menu with a lot of text versus one with videos, the choice is pretty easy. I’m going with what I can see.”
According to a 2026 Popmenu survey of 1,000 U.S. consumers, 82% are more likely to choose restaurants with online menus that feature photos and reviews compared to those with text-only menus. The same percentage are more likely to order a dish with a video compared to one with just a photo.
“Guests are reining in spend,” Sweeney continued. “Every missed order or empty table hits harder. You have to make your food impossible to ignore. Our new menu experience was built to do just that.”
On average, consumers spend $100 a week on restaurants, down from $115 in June 2025. Nearly 7 in 10 (68%) say they are reducing their spend on restaurants this year.
Popmenu’s AI-powered solutions are designed to help restaurants of all sizes win business at every step of the guest journey—from the moment they start searching for a place to eat online to when they order and decide whether to return. This includes everything from custom websites, direct online ordering, and automated, personalized marketing to AI phone answering, waitlisting and reservations, and a consumer app. Popmenu also offers the most native integrations for online ordering, delivery and reputation management.
About Popmenu
As a leader in restaurant technology, Popmenu is on a mission to make profitable growth easy for all restaurants. Digital marketing, online ordering, and on-premise technologies headline a powerful product suite infused with AI, automation, and deep data on guest preferences. The company consolidates tools needed to engage guests, serving as a digital control center for more than 12,000 independent restaurants and hospitality groups in the US, UK, Canada and Mexico. For more information, visit popmenu.com.
Jennifer Grasz
Vice President of Marketing, Popmenu
jennifer.grasz@popmenu.com
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SOURCE Popmenu Inc.
