130 agent-ready API operations enable AI agents to analyze performance, configure measurement, manage Roblox advertising and coordinate studio workflows beyond standard Roblox APIs.
TEL AVIV, Israel, Sept. 3, 2026 /PRNewswire/ — Toya today announced PlayTiger connectors for ChatGPT and Claude, bringing its analytics, marketing and studio capabilities into the AI tools teams already use. Through a secure, permissioned connection to PlayTiger, AI agents can move beyond answering questions to help carry out actions across Roblox growth workflows.
Roblox APIs provide essential platform-level capabilities. PlayTiger adds a higher-level orchestration layer built for the commercial, creative and technical work of growing a Roblox experience. Its API exposes 130 agent-ready operations spanning audience and acquisition analytics, attribution, chat and sentiment intelligence, funnel and attention analysis, measurement configuration, Roblox advertising management, reporting and studio workflows.
This allows an agent to work across a continuous cycle: identify a change in performance, investigate its cause, recommend a response, execute the response and measure the result. Teams could ask an agent to define markers or funnels, generate deep links and promotional codes, launch surveys, manage Roblox advertising, schedule reports or coordinate selected development workflows—all from a ChatGPT or Claude conversation.
“Most AI integrations stop at insight,” said Anat Shperling, CEO of Toya. “By making PlayTiger’s measurement, advertising and studio capabilities available inside ChatGPT and Claude, we are enabling AI agents to help teams move from analysis to action and continuous optimization within one workflow. The goal is to make AI genuinely useful in the day-to-day work of growing a Roblox experience or while running a campign.”
The connectors are designed to operate within PlayTiger’s privacy framework, with privacy-conscious data handling intended to help customers address applicable obligations under COPPA and GDPR. This is especially important on Roblox, where useful audience intelligence must coexist with strong protections for younger users.
Availability: General availability
ChatGPT and Claude install, type: connector https://playtiger.gg/mcp
See PlayTiger in action inside ChatGPTl: https://youtu.be/zrCu4jDOo6k
About Toya
Toya is a Roblox-native technology company. Its PlayTiger platform helps brands, agencies and studios understand audiences, improve performance and orchestrate growth across Roblox experiences.
Media contact
Guy de Beer
guydb@toyaplay.com
+972-545-234101
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SOURCE Toya
