NORWICH, England, Oct. 12, 2026 /PRNewswire/ — Pikl, the revenue growth partner for the travel market, backed by insurance, today announced that its CEO and Founder, Louise Birritteri, has been recognised as One to Watch in The LDC Top 50 Most Ambitious Business Leaders programme for 2026.
Louise Birritteri founded Pikl because she saw a gap in how the short-term rental market was protected. She believed that insurance could do more than simply protect against risk, rather it could enable growth. Identifying a systematic problem that property management companies couldn’t offer guests flexible cancellation without absorbing significant financial risk, Pikl created a new category of insurance-enabled business models to solve this problem, allowing property management companies (PMCs) to offer flexible cancellations that turn lost revenue potential into growth opportunities.
This enabled Pikl to transition from a niche insurer into a global growth enabler for the short-term rental marketplace. In doing so, Pikl has helped define a new category the market now recognises, resulting in 7x growth from 2024-2025. Today, Pikl has captured 20% of the UK market, partnered with some of the largest enterprise PMCs globally, and enabled revenue growth of up to 2.1x for partners, generating 2,024% gross written premium growth from PMCs from 2023 to 2025.
“Growth comes from understanding risk well enough to see the opportunity in it, and that idea has shaped everything we’ve built at Pikl,” said Louise Birritteri, CEO and Founder of Pikl. “Our team now helps property managers across around 20% of the UK short-term rental market offer guests flexibility and grow with confidence, and the next stage is taking that into new markets. Being named One to Watch by LDC and The Times is a credit to everyone at Pikl who helped get us here.”
The LDC Top 50 Most Ambitious Business Leaders programme was created by private equity investor LDC, part of Lloyds Banking Group, in partnership with The Times. The Ones to Watch are leaders whose achievements and ambition have already set them apart. Each has made significant progress and shown the potential to take their business even further in the years ahead.
John Garner, Managing Partner at LDC, added: “This year’s Ones to Watch have already achieved a great deal, but it is their ambition for what comes next that sets them apart. They are building exciting businesses and have demonstrated the ambition needed to thrive. I would like to congratulate them all on their success so far. We look forward to following their progress and seeing where their ambition takes them next.”
Read more about The LDC Top 50 Most Ambitious Business Leaders for 2026 here: https://bit.ly/47pm2nR
About Pikl
Pikl is the revenue growth partner for the travel market, backed by insurance. Flexible Cancellation, the company’s flagship product, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. The company’s footprint is swiftly expanding worldwide. For more information, visit www.pikl.com.
About LDC
LDC is a trusted investment partner for ambitious management teams across the UK. It is part of Lloyds Banking Group and has partnered with hundreds of medium-sized companies across a wide range of sectors, helping them to grow and develop.
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SOURCE Pikl
