OutKick Outperformed The Athletic, AP-News – Sports, and SB Nation
NEW YORK, Sept. 17, 2026 /PRNewswire/ — National multimedia sports platform OutKick recorded the highest month of all time in August 2026 with 13 million total desktop and mobile unique visitors, up 19% versus the prior month and up 179% versus the prior year, 71 million total multiplatform views, up 30% versus the prior month and up 236% versus the prior year, and 72 million total multiplatform minutes, up 9% versus the prior month and 178% versus the prior year, according to Comscore.*
Additionally, OutKick delivered 18.8 million total digital multiplatform unique visitors, which ranked 15 out of over 350 sports entities in August 2026, finishing ahead of The Athletic, AP News-Sports, SB Nation, and many more.**
In commenting on the digital performance, OutKick’s senior vice president and managing editor Gary Schreier said, “This is a significant milestone for OutKick and reflects the demand for coverage at the intersection of sports and culture. OutKick continues to standout from other sports sites and cover the stories that matter most to our readers.”
On Facebook, X (formerly Twitter), and Instagram in August 2026, OutKick saw over 1.4 million social actions, up 51% versus the prior month and over 9.7 million total video views, up 39% versus the prior month on Facebook, X and YouTube, according to ComscoreSocial.***
OutKick announced yesterday the signing of former Seattle Times columnist Matt Calkins who will join the platform to cover sports and culture. In August, OutKick also announced that Craig Carton signed to host The Craig Carton Show and integrated as the official sports brand of FOX News Digital and refreshed its branding.
Source: Comscore Media Metrix® Multi-Platform, August 2026, Desktop and Mobile, US.
**Source: Comscore Media Metrix® Multi-Platform, August 2026, Total Digital Population, US
***Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X, YouTube, August 2026, Report Date: 09/15/2026. Custom-Defined List including Outkick.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture, and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on FoxNews.com/OutKick as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by Fox Corporation, OutKick was originally founded by Clay Travis. For more information, please visit FoxNews.com/OutKick.
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OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
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SOURCE Fox News Network, LLC
