The historic Italian charcuterie brand, leader in the US market since 2021, strengthens its presence in the U.S. with two new collaborations focused on recipes, creativity, and new ways to enjoy Italian charcuterie
NEW YORK, CHICAGO, LAS VEGAS and CINCINNATI, Sept. 30, 2026 /PRNewswire/ — From authentic Italian aperitivo and charcuterie boards to chef-created recipes, Veroni, the leading Italian charcuterie brand in the U.S. pre-sliced deli meats category*, is expanding the ways consumers can enjoy its products across the country. Building on its role as an ambassador of Italian aperitivo and conviviality, the brand is now bringing its charcuterie into American kitchens, showing how its cured meats can become the star ingredient in everyday cooking. This evolution comes to life through Veroni’s latest U.S. collaborations with Chef Fabio Viviani and Alberto Marcolongo, two complementary voices who bring the brand’s culinary heritage to life through recipes designed to inspire American consumers.
Fifteen recipes bring creativity, flavor, and Italian culture into Americans’ everyday lives. Viviani’s creations range from Coppa & Mozzarella Arancini to Mortadella & Pistachio Smashburger and Prosciutto Stuffed Tortelloni, reinterpreting familiar dishes with an authentic Italian touch. His direct, friendly style complements that of Italian chef Alberto Marcolongo, who combines culinary tradition with simple, visually compelling recipes. Together with Veroni, Marcolongo gives the brand’s charcuterie a contemporary spin, creating dishes that are easy to recreate at home.
“In the U.S., we want to continue introducing consumers to Italian charcuterie not only through its quality but also through its versatility,” says Emanuela Bigi, Marketing Manager at Veroni. “Our collaborations with Fabio Viviani and Alberto Marcolongo come from this idea: to show, through different creative approaches, how easy it is to incorporate our products into everyday cooking, turning even a familiar recipe into something with an authentic Italian touch.”
SLICES OF ITALY: NINE RECIPES BY CHEF FABIO VIVIANI
At the heart of Veroni’s collaboration with Chef Fabio Viviani, one of the best-known Italian chefs in the United States, is “Slices of Italy,” a series of nine original recipes that place Veroni products at the center of dishes designed to be gourmet in flavor, yet easy to recreate at home.
Born in Florence, Viviani became known to American audiences through Bravo’s “Top Chef.” He has since built a career as a chef, restaurateur, cookbook author, and television personality.
With “Slices of Italy,” Viviani combines chef-level quality with the ease of home cooking, showing how Veroni products can become the starting point for dishes that feel special without being complicated to prepare. The recipes will be available on Veroni’s social media profiles.
ALBERTO MARCOLONGO: SIX RECIPES, AN ITALIAN TOUCH
Alongside Chef Viviani, Veroni has partnered with Alberto Marcolongo, a New York-based Italian chef represented by Zenzero Talent Agency. Rooted in Italian tradition, his cooking brings a contemporary, highly visual approach to familiar flavors.
The partnership includes six recipe videos featuring creative ways to use Veroni charcuterie in dishes that are easy to recreate at home.
Together, the two collaborations showcase the versatility of Veroni charcuterie while keeping Italian culinary tradition at the heart of every recipe.
* (Source: Circana data, US Luncheon Meat segment)
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SOURCE Veroni
