The premier personal blender brand expands its portfolio with two signature design and performance advancements.
LOS ANGELES, Sept. 10, 2026 /PRNewswire/ — nutribullet, the leader in personal blending, has launched two enhanced models: the nutribullet® 700-watt Personal Blender and the nutribullet 1000-watt Turbo™ Tumbler Edition.
For blend-and-go convenience, nutribullet® is introducing the Turbo™ Tumbler Edition. This upgraded release takes the 1000-watt performance and hands-free functionality of the original Turbo and pairs it with enhanced portability. It features a new handled blending cup designed specifically for car cup holders, a protective non-slip silicone boot, and a fresh lineup of stylish colorways—delivering smooth blends in under 60 seconds while giving consumers more ways to make nutrient extraction fit their needs and routines.
Key features of the nutribullet Turbo™ Tumbler Edition include:
- Signature power & extraction: Driven by a robust 1000-watt motor base and an upgraded Rapid Extractor blade to break down tough greens, seeds, and frozen fruit effortlessly.
- Hands-free auto cycle: Automatically controls speed and timing for optimal blending at the touch of a button.
- Tumbler built for on-the-go portability: Features a 24oz travel tumbler complete with an easy-grip handle, secure flip-top lid, and a non-slip silicone “nutribootie” base engineered to fit standard car cup holders.
- Versatile prep options: Includes an additional 32oz blending cup with a stay-fresh storage lid, ideal for batch smoothies, sauces, dressings, and dips.
- Elevated aesthetic: Available in seven sophisticated colorways: Black, White, Gunmetal, Storm Blue, Dune Beige, Fresh Sage Green, and Cocoa Brown.
- Durable, dishwasher-safe accessories.
nutribullet® is also launching the upgraded 700-watt nutribullet® Personal Blender, a refreshed version of the brand’s iconic nutribullet®. Addressing consumer-identified preferences, this personal blender retains the compact silhouette of the brand’s flagship model while enhancing performance, comfort, and versatility with a more powerful motor base, hands-free auto cycle, ergonomic extractor blade, and upgraded blending cups to make easy work of smoothies, protein shakes, and other blended staples. It’s everything that made the original nutribullet® a groundbreaking innovation, elevated for today’s consumer.
Key features of the new nutribullet® Personal Blender include:
- 700-watt motor base: Power to tackle tough ingredients.
- Ergonomic twist-on extractor blade: Designed for easier assembly and improved durability.
- Handled tumbler with to-go lid: Fits in standard car cup holders for sipping on-the-go.
- Classic 24oz blending cup: Upgraded design for more comfortable sipping.
- Simple push-and-twist activation.
- Auto-cycle: Smooths most ingredients, including frozen fruit, in under a minute.
- Durable, dishwasher-safe accessories.
Both the nutribullet® Personal Blender and the nutribullet Turbo™ Tumbler Edition derive from an effort to continuously enhance consumer experience, translating feedback and observational research into thoughtful designs.
“When we pioneered personal blending 20+ years ago, our goal was to make daily nutrition effortless,” said Ting Ting Cheng, Senior Vice President of Product. “By listening to our community, we’ve taken what people love about our legacy nutribullet and elevated the entire personal blending experience. The straightforward simplicity of the nutribullet® Personal Blender and the streamlined portability of the nutribullet Turbo™ Tumbler Edition build on that legacy, offering enhanced features that pair nutribullet’s powerful blending performance with on-the-go conveniences to keep up with the changing demands of consumers’ daily routines.”
The nutribullet Turbo™ Tumbler Edition is now available for $99.99 on nutribullet.com and Amazon, and the nutribullet 700-watt Personal Blender for $69.99 on nutribullet.com and Amazon.
For more information, please visit nutribullet.com and follow @nutribullet on Instagram and TikTok.
About nutribullet®
We believe that good nutrition has the power to transform lives and that everyone deserves the best. Our goal is to make nutrition simple, easy, and impactful. Since 2003, our company has been on a mission to inspire and enable transformational nutrition for people all around the world. We do this by designing and delivering an ecosystem of products and services that strive to integrate better nutrition into everyday life; in under 60 seconds, our personal blenders transform cold and room-temperature ingredients into simple and nutritious blends. With over 80 million happy customers worldwide, nutribullet® is the #1 personal blending brand in the world*. Our family of products is available directly from nutribullet.com and Amazon, at most major North American retailers, and in numerous countries across the globe.
Media Contact: M Booth nutribullet@mbooth.com
*Independent Research Institute, Sales Leader Full Year 2023
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