With seven brew sizes plus an available an integrated milk frother and Coffee Shot option, the slim new line brings coffeehouse-style versatility to the countertop
UPPER SADDLE RIVER, N.J., Sept. 3, 2026 /PRNewswire/ — Drawing on 100 years of German engineering and a celebrated legacy of functional design, Braun Household today announced the launch of the OptiBrew line, a next-generation drip coffee maker lineup designed to bring more of the coffeehouse menu home. With the flexibility to brew pod-free single morning cups to a full 12-cup carafe plus an integrated whisk frother for hot and cold milk and a dedicated concentrated Coffee Shot, OptiBrew Pro moves beyond the traditional pot of coffee while maintaining a sleek, space-saving footprint. The launch also includes OptiBrew, a streamlined model offering the lineup’s core hot, over-ice, and cold brew capabilities.
At the center of both models is Braun’s ExactBrew™ Technology, a smart brewing system that automatically calibrates time and temperature to help unlock full-bodied flavor with every brew. With seven precise brew sizes, users can customize each brew to exactly how much coffee they need.
“Coffee routines have become much more varied, but the traditional drip coffee maker hasn’t always kept pace,” said Eliza Woolston Sheffield, President of De’Longhi North America. “With OptiBrew, we saw an opportunity to rethink a familiar kitchen essential, bringing greater choice and convenience to the everyday coffee routine without adding complexity or taking over the countertop.”
Both OptiBrew and OptiBrew Pro offer the everyday flexibility to move seamlessly between hot and cold coffee. OptiBrew features four signature brew styles, including Regular, Bold, Over Ice and Cold Brew. Braun’s cold brew technology delivers smooth, refreshing cold brew in minutes rather than requiring an overnight steep. The machine can also brew a full pot in under eight minutes, making it just as suited to busy weekday mornings as it is to entertaining.
For coffee drinkers looking to take their at-home menu even further, OptiBrew Pro adds an integrated milk frother for both hot and cold drinks. It also features a fifth brew style, Coffee Shot, opening up even more possibilities for latte- and cappuccino-style drinks. The integrated whisk froths both hot and cold milk or milk alternatives into rich foam, making it easy to move from everyday drip coffee to a frothy café-inspired drink without adding another appliance to the countertop.
Both machines pair expansive brewing capabilities with a countertop-friendly design. Measuring just 6.75 inches wide, the streamlined OptiBrew platform brings expansive brewing capabilities to a compact footprint, while its intuitive interface keeps the experience simple. A 24-hour programmable timer lets users wake up to freshly brewed coffee, while the warming function keeps a carafe warm for up to four hours.
Key Features Across the OptiBrew Lineup Include:
- Brew It Your Way: Choose from seven sizes, from a single 8 oz. cup to a full 12-cup carafe, with options for classic hot coffee, coffee over ice and cold brew, all using ground coffee with no pods required.
- ExactBrew™ Technology: Braun’s smart brewing system automatically calibrates brewing time and temperature to optimize flavor extraction.
- Cold Brew in Minutes: Enjoy smooth, refreshing cold brew without the traditional overnight wait.
- A Dedicated Coffee Shot: OptiBrew Pro’s fifth brew style creates a concentrated Coffee Shot, opening up more possibilities for latte- and cappuccino-style drinks.
- Hot and Cold Milk Frothing: OptiBrew Pro’s integrated whisk froths hot or cold milk and milk alternatives into rich foam for café-inspired drinks at home.
- Designed Around Your Day: A programmable 24-hour timer, up to four-hour keep-warm function and slim 6.75-inch-wide footprint bring convenience and versatility without taking over the countertop.
Featuring a premium stainless steel finish, the Braun OptiBrew Pro is available for $199.95 USD in the U.S. at Amazon, Target and BraunHousehold.com, and for $249.99 CAD in Canada at Amazon and BraunHousehold.com. The Braun OptiBrew is also available in Canada for $199.99 CAD at BraunHousehold.com. For full product information, visit BraunHousehold.com.
About Braun: Founded in Frankfurt, Germany in 1921, Braun develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. Braun’s influential design legacy was shaped by Dieter Rams, whose principles of functional, timeless design helped establish the iconic global brand. More than 100 years later, Braun remains committed to creating high-performing products that make life in the kitchen easier, more convenient, and more enjoyable. Today, that commitment is reflected in its position as the #1 hand blender brand.* For more information, visit BraunHousehold.com.
*Source: Independent Research Institute, Sales Leader Full Year 2024.
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SOURCE Braun Household
