Players can unleash their inner idol with exclusive in-game fashion and music from the award-winning film
TORONTO, Oct. 15, 2026 /PRNewswire/ — Spin Master’s digital studio Toca Boca® is bringing Netflix’s most popular film, KPop Demon Hunters, into the Toca Boca World app, giving its close to 60 million players access to music and fashion inspired by HUNTR/X, the Saja Boys and other iconic characters from the movie.
Inspired by the film’s distinctive fashion and larger-than-life performances, the new game content brings together two dimensions of the world of Netflix’s KPop Demon Hunters: everyday style and the energy of the K-pop stage. Players can mix and match both to create characters and personalize their storytelling.
Music will be a key feature of the experience, with a new music player including four chart-topping songs from the film, “How It’s Done,” “Golden,” “Soda Pop” and “Your Idol.” For a limited time, players can use these songs as soundtracks for their own stories within Toca Boca World.
“Netflix’s KPop Demon Hunters is a global cultural phenomenon, bringing together music, fashion and beloved characters in a way that has clearly resonated with our players,” said Marc De Vellis, Spin Master’s President, Digital Games. “We were already seeing the Toca Boca community draw inspiration from the film in their stories within Toca Boca World, so this collaboration felt incredibly natural. It gives our players access to authentic and exclusive KPop Demon Hunters content, with even more ways to create, play, tell stories and express themselves in a world they love.”
Together, the new fashion, music and characters give players more ways to put their own spin on Netflix’s KPop Demon Hunters universe, whether they’re creating an everyday look, stepping onto the stage or telling a story. The collaboration builds on Toca Boca World’s ongoing exploration of music and culture, following collaborations with adidas, Conan Gray, KATSEYE and Wicked: For Good as well as in-game music from popular recording artists Olivia Rodrigo, SIENNA SPIRO and TWICE.
The Toca Boca World and Netflix’s KPop Demon Hunters collaboration launches October 27.
Expanding the Toca Boca with KPop Demon Hunters collaboration, Netflix’s games library is also serving up a delightfully messy new addition for gamers on Netflix Playground. Toca Boca Jr Kitchen™ has teamed up with Netflix to introduce a stylized KPop Demon Hunters update. While keeping the core mechanics intact, the collaboration transforms the gameplay into a vibrant, mukbang-themed culinary experience. The game is now officially available to download on iOS and Android devices, included entirely free with a Netflix subscription.
About Toca Boca
Toca Boca was founded in 2011 with a simple mission – to create playful, safe spaces where kids can have fun and feel free to be themselves. Solo or social, kid, tween or teen. Toca Boca games have now been downloaded over one billion times worldwide. The studio’s award-winning app, Toca Boca World, is its biggest game to date. It’s an ever-evolving world where kids are in total control. Toca Boca is based in Stockholm, and owned by Spin Master Corp., a leading global children’s entertainment company. For more information, visit tocaboca.com.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik’s® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and Piknik™, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs approximately 2,500 team members globally.
ABOUT KPOP DEMON HUNTERS:
KPop Demon Hunters, directed by Maggie Kang and Chris Appelhans, became a global phenomenon shortly following its release on June 20, 2025. The film is Netflix’s most popular film of all time, surpassing over 670 million views with 63 consecutive weeks on Netflix’s Global Top 10.
It swept every award category: winning Best Animated Feature at the Academy Awards, Critics’ Choice Awards, Golden Globes, as well as ten Annie Awards. Its breakout song “Golden” became the first K-pop track to win both an Oscar and a Grammy.
The soundtrack continues to make history as the first to place four songs simultaneously in the Billboard Hot 100 top ten, accumulating over 15 billion global streams. “Golden” held No. 1 on the Hot 100 for eight weeks — the longest such run by a female group this century — and was certified 5x Platinum.
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SOURCE Toca Boca
