A veteran of Rocket Software and Manulife, Madey will help build an AI-native go-to-market engine for Net Health’s specialty intelligence platform
PITTSBURGH, Sept. 15, 2026 /PRNewswire/ — Net Health, an AI-native specialty platform serving clinicians across the care continuum, today announced the appointment of Audrea Madey as Senior Vice President of Marketing. Madey brings more than 17 years of end-to-end marketing leadership to Net Health, where she will lead marketing strategy and operations.
Madey’s expertise will further accelerate the use of AI across the marketing function and will sharpen Net Health’s value proposition in the market. “Our clients trust us because of thirty years of specialty knowledge, and that same depth is what makes our AI-native platform credible,” said Ron Books, CEO of Net Health. “We’re already well underway in that transition, from legacy positioning to a platform recognized for what it can do. Audrea has taken a technology company through this shift before. That’s the kind of leadership Net Health requires right now.”
At Rocket Software, Madey served as Vice President of Growth Marketing and Deal Acceleration and implemented an AI Center of Excellence that scaled go-to-market execution across the organization. She also restructured the organization around a single revenue team model and launched the company’s account-based marketing program.
“Net Health has spent three decades building specialty depth that generalist platforms can’t replicate, and today it’s the foundation for native AI across the platform,” said Madey. “Marketing’s job is to make sure the market, and our clients, understand the value this delivers, and to build a growth engine that’s AI-native from the start.”
Previously, Madey led global marketing strategy and operations across 27 markets at Manulife, founded John Hancock’s first in-house advertising agency, and began her career at Digitas and in consulting. Madey holds an MBA from Simmons College and a BA from the University of Massachusetts. She was named a 2026 Emerging Executive by the Massachusetts Technology Leadership Council and previously served on the YLC Board of Directors of Fenway Health, one of the largest LGBTQ+ health organizations in the country.
About Net Health
For over 30 years, Net Health has gathered specialty knowledge shaped by human expertise and informed by patient outcomes. Today, this depth of knowledge is the foundation for an AI-native specialty platform that delivers intelligence to clinicians across the care continuum, enabling them to be present with patients during the moments that matter. Net Health is a trusted source of specialty solutions for more than 34,000 healthcare organizations and is a portfolio company of The Carlyle Group, Level Equity, and Silversmith Capital Partners.
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SOURCE Net Health Systems, Inc.
