Partnership advances Monumental Sports & Entertainment’s vision for technology-forward Capital One Arena powered by industry-leading LG display technology
All-new ‘LG Collective’ to debut this season as a dynamic new gathering space and seating destination
WASHINGTON, Sept. 16, 2026 /PRNewswire/ — Monumental Sports & Entertainment (MSE) today announced a new long-term partnership naming LG Electronics USA the Official TV, Commercial Display and Appliance Partner of the reimagined Capital One Arena in downtown Washington, D.C. The partnership, aligned with ANC, will bring LG’s Direct View LED display technology throughout the transformed venue, delivering true-to-life visual experiences for fans while supporting the arena’s next generation of entertainment, operations and hospitality.
Under the multi-year partnership, LG will power the arena’s most visible and impactful display experiences, including new exterior LED displays, interior LED and television displays throughout the venue, digital displays across the arena’s new business and conference center, and the innovative new “Visibowl” digital display.
A Fast Company Innovation by Design Award finalist, the new LG-powered Visibowl at Capital One Arena will reimagine how fans experience live events by replacing traditional concourse walls with more than 500 feet of immersive digital displays, allowing fans to stay connected to the action as they move throughout the arena. Together, these technologies will create dynamic storytelling opportunities, real-time content, and engaging experiences for the millions of fans who visit Capital One Arena each year.
“The New Capital One Arena is undergoing the most significant transformation in its history, with technology playing a central role in redefining the fan experience,” said Jim Van Stone, MSE President of Business Operations and Chief Commercial Officer. “LG’s industry-leading innovation and commitment to delivering exceptional visual experiences make them an ideal partner as we build a venue that sets a new standard for sports and entertainment in our nation’s capital.”
The MSE partnership with LG Electronics includes the “LG Collective”—a new premium seating destination for Washington Wizards, Washington Capitals games and select Capital One Arena events debuting at the start of the 2026–27 season—which will become a featured gathering place at the transformed Capital One Arena. Located on the arena’s District Level (former 100 Level), the LG Collective is designed to bring fans and season ticket holders together before, during and after events with views into the bowl and seats connected to the space. The destination will combine an upscale lounge and bar, with all-inclusive food and beverage offerings and integrated club seating with a variety of industry-leading LG innovations creating a dynamic seating experience.
“By partnering with Monumental Sports & Entertainment and ANC, LG is helping to shape the next era of the fan experience in the Nation’s Capital,” said Don Kwack, President and CEO, LG Electronics North America. “Our collaborations with Capital One Arena and other top venues nationwide demonstrate how LG display technology can elevate virtually every touchpoint in an arena. Through this partnership, concertgoers and fans of the Capitals, Wizards, and Mystics will enjoy a unique, connected experience—led by the incredible new Capital One Arena Visibowl powered by LG display technology.”
ANC, a longtime leader in venue technology integration, will oversee the integration, implementation and ongoing service of the new display systems throughout the arena, ensuring seamless performance across every fan touchpoint.
“Capital One Arena’s dramatic transformation showcases what can be achieved when great partners come together with a shared commitment to innovation,” said ANC President and CEO Jerry N. Cifarelli. “LG’s technology platform, paired with ANC’s best-in-class integration and game-day content expertise, will deliver sports fans and concert goers a dynamic digital experience across every level of the venue.”
The partnership supports MSE’s broader vision for the modernization of Capital One Arena—with Phase Two of construction nearly complete—which includes significant investments in technology, enhanced hospitality and fan engagement. The new LED infrastructure will provide enhanced opportunities for live event presentation, sponsorship integration, wayfinding and immersive storytelling throughout the venue.
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About Monumental Sports & Entertainment
Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. MSE’s portfolio spans premier professional sports teams, world-class venues, and next-generation media properties, with marquee assets including the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G League’s Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid.
Rooted in the nation’s capital, MSE brings Washington, D.C.’s distinct influence, ambition, and leadership to the global sports and entertainment landscape. The company harnesses the power of its platform to drive continuous innovation and deliver extraordinary experiences that inspire and unite our community, our fans, and our people. For additional information on MSE, please visit monumentalsports.com.
About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.
About ANC
ANC is a leading sports and entertainment agency delivering cutting-edge multimedia advertising solutions and venue technology integration. With more than 25 years of experience, ANC partners with premier professional sports teams, entertainment venues and brands to enhance the fan experience through custom digital signage solutions, immersive marketing activations and strategic sponsorship programs.
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SOURCE Monumental Sports & Entertainment
