Allyson Felix, Kellie Gerardi and Reshma Saujani join Momcozy to share stories of possibility, purpose and impact
NEW YORK, Sept. 14, 2026 /PRNewswire/ — Momcozy today launched Brand Day 2026, its annual celebration of motherhood, introducing Mom, and More as this year’s theme. The campaign comes to life through a new brand film, campaign partnerships, consumer experiences and thoughtful product storytelling.
Mom, and More celebrates the many ways women continue to grow, explore and pursue what matters to them alongside motherhood. It reflects the idea that motherhood is part of a woman’s continued growth and everything she is becoming. Her ambitions, passions and experiences continue to progress alongside motherhood, as she defines her individual journey and what comes next on her own terms.
“We spend a lot of time listening to moms, and what we hear is that their lives are incredibly full, in every sense of the word,” said Athena, founder and CEO of Momcozy. “Mom, and More isn’t about asking moms to become more or do more. It’s about recognizing everything they already are, and our responsibility to do more to support them. We want to create greater comfort, confidence and space for moms to pursue the choices, passions and possibilities that matter to them.”
Understanding What Moms Need Today
Recent research released by Momcozy in collaboration with NIQ highlights the experiences, priorities and pressures shaping motherhood today. The report found that 91% of moms identify as the primary caregiver, while 58% are employed full-time, increasing to 64% among moms with two or more children. It also found that 58% experience information overload when purchasing mom and baby products, while 39% cite difficulty knowing what information to trust.
Together, the findings point to a broader need for support that goes beyond individual parenting tasks by helping reduce time and decision burdens and providing guidance moms can trust. Mom, and More is Momcozy’s response to that need, bringing together thoughtful products, trusted expertise, practical resources and community to create more space for moms and what matters to them.
Possibility, Purpose and Impact
Bringing the campaign to life are three Mom, and More campaign partners: Olympic champion, entrepreneur and advocate Allyson Felix, research astronaut Kellie Gerardi, and Girls Who Code founder and Moms First CEO Reshma Saujani.
Allyson Felix: Mom, and More Purpose
Motherhood brought an even greater sense of purpose to Olympic champion Allyson Felix’s journey. Winner of 11 Olympic medals, Felix went on to win her 12th and 13th World Championship gold medals after becoming a mother. Today, as a mother of two, Allyson is also co-founder of women-focused footwear brand Saysh and women’s sports management agency Always Alpha, as well as an advocate for greater maternal protections in sports. Her advocacy has helped reshape maternity policies for professional athletes, and at the Paris Games, she partnered with Pampers to open the first nursery in Olympic Village history.
Kellie Gerardi: Mom, and More Possibility
Motherhood gave research astronaut Kellie Gerardi her most meaningful mission. One of the first 100 women in history to fly to space, Gerardi is a research astronaut, science communicator and mom of two daughters who has continued pushing the boundaries of space exploration while expanding her work into new creative pursuits. Inspired in part by experiencing the world through her daughters’ eyes, she created the Luna Muna children’s book series, which has been read from both the White House and the International Space Station. She is currently preparing for her next research spaceflight, where she will lead a small team of scientists from the International Institute for Astronautical Sciences on a follow-up mission conducting scientific research to help advance space exploration and benefit life on Earth.
Reshma Saujani: Mom, and More Impact
“Be brave, not perfect” has long been a guiding message for Reshma Saujani, founder of Girls Who Code and CEO of Moms First. After growing Girls Who Code into a global movement advancing opportunities for women and girls, Saujani has continued advocating for working families, including affordable child care, paid leave and women’s economic empowerment. Motherhood became another source of inspiration in her life and work as she continues creating change for moms, women and girls.
Together, Felix, Gerardi, and Saujani reflect the many ways moms continue to explore, achieve, advocate and grow while defining their own paths through motherhood.
Bringing Mom, and More to Life
The Mom, and More campaign comes to life in a new brand film featuring campaign partners Kellie Gerardi, Allyson Felix and Reshma Saujani, launching September 14. Through their individual stories, the film explores how motherhood can add new perspective and purpose while existing alongside everything else a mom values and continues to become.
The campaign also invites moms everywhere to complete the prompt, “I’m a mom, and ___,” sharing what they want the world to know about who they are beyond any single role.
[WATCH THE MOM, AND MORE BRAND FILM]
Thoughtful Support for Everyday Life
As a woman continues to grow alongside motherhood, Momcozy believes the care around her should evolve with her. Across Body, Time, Emotion, and Identity & Growth, Mom, and More highlights thoughtful products designed around different parts of moms’ everyday lives.
Body: The Momcozy Wellness 1 Breast Pump combines warming and massage features for greater comfort while pumping, while the BirthEase Pregnancy Ball Set supports movement during pregnancy and postpartum routines.
Time: The DeepClean Baby Bottle Washer D8, Triple-Seal Diaper Pail and 2-in-1 Electric Baby Swing help simplify recurring routines and create more flexibility in the day.
Emotion: The Smart Baby Sound Machine and BreezyClear™ 2-in-1 Spray & Suction Electric Nasal Aspirator offer practical tools for everyday care, from sleep routines to nasal care.
Identity & Growth: The Contact-Free Smart Baby Monitor BM08 and PureHug Baby Carrier help parents stay connected to their babies while maintaining flexibility for the other parts of their day.
Together, these products reflect Momcozy’s commitment to listening to moms and creating thoughtful solutions around their evolving needs.
Mom, and More Comes to New York
To further bring the campaign to life for consumers, on September 28, Momcozy will celebrate the grand opening of its new space within the Babylist NYC Showroom in SoHo with a special Mom, and More experience for moms and families.
From 4:00–6:00 p.m. at 477 Broadway, guests will be able to visit the Mom, and More Newsstand to create a personalized headline celebrating who they are and what matters to them, and explore Momcozy products for pregnancy, postpartum and parenthood.
To learn more about Mom, and More, visit [Momcozy Brand Day].
About Momcozy
Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life’s most meaningful and demanding transitions.
Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families[1] across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump[2] and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.
Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn’t a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.
Momcozy’s products are sold directly on the brand’s website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com
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1. Momcozy global sales data as of June 2026. “Moms and families” is used to describe our brand audience. |
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2. Based on global market share of wearable breast pumps, Grand View Research 2024. |
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